B Lab’s V7 Update Shows Great Improvement but Not Enough to Prevent Greenwashing Earlier this year, Dr. Bronner’s announced that we will not renew our B Corp Certification when it expires later this year. Our announcement followed a multi-year campaign by Dr. Bronner’s, and many other companies, calling on B Lab to meaningfully improve the B Corp standard.

Indigenous Wisdom, Spiritual Ecology & Regenerative Agriculture Can Heal Our World Seven years ago, I traveled with Native American Church leaders to visit leaders of the Wixarika in their sacred land of Wirikuta in Mexico, in support of their mission to conserve their sacred peyote medicine north and south of the border. In the context of that visit,

To Dr. Bronner’s and many Certified B Corps, ‘Business for good’ is more than a trendy and profitable marketing strategy. As a purpose-driven company, we do business to model a more just economy, and to demonstrate that a truly constructive multi-stakeholder approach to capitalism could be the norm. The integrity of the B Corp Certification has become compromised and remaining certified now contradicts our mission.