Be Happy with Bee Friendly Lavender from Dr. Bronner’s

Discover One of Dr. Bronner’s Original Scents

May 3, 2023

LONDON, UK – Lavender is one of the original soap scents created by the founder of Dr. Bronner’s, Emanuel Bronner. First launched in 1978, the lavender scented soap was the company’s first ever bar soap and subsequently also made into Dr. Bronner’s Pure-Castile Liquid Soap. The pure, natural, and organic blend of lavandin and lavender oils used in Dr. Bronner’s products come from the Distillerie Bleu Provence in Nyons, Provence.

  • Dr. Bronner’s is North America’s top-selling natural brand of soap, with a bottle of Dr. Bronner’s All-One Magic Soap sold, on average, every 1.7 seconds in 2021, while a bar of Dr. Bronner’s Bar Soap was sold every 2.8 seconds
  • Dr. Bronner’s is celebrating the 75th anniversary in 2023
  • The lavender scent products are the top-selling scent in the UK
  • Lavender was one of the original soap scents and was first created as a block soap in 1978
  • The lavender used by Dr. Bronner’s is certified organic, certified Fair Trade and uses Bee Friendly technology for a more sustainable future

Discover Bee Friendly Lavender: Lavender is one of the original scents created by the founder of Dr. Bronner’s, Emanuel Bronner. First launched in 1978, lavender was the company’s first ever bar soap and subsequently also made into the All-One Magic Castile Liquid Soap. The pure, natural, and organic blend of lavandin and lavender oils used in Dr. Bronner’s products come from the Distillerie Bleu Provence in Nyons, Provence.

Lisa Bronner, granddaughter of Emanuel, describes the natural lavender scent as: “A rich, cultivated scent, that is passionate and refined. It is deep, rich, lush, almost overwhelming – a truly beautiful scent that is much more delicate than synthetic versions.”

As well as the Lavender All-One Magic Soap (from £9.69 / 240ml) and Pure Castile Bar Soap (£6.39), there is now a whole range of beautiful lavender Dr. Bronner’s products, including the Lavender Organic Hand Hygiene Spray (£5.49/ 59ml) , the Organic Lavender and Coconut Lotion (£13.49 / 236ml) the Organic Orange Lavender Lotion (£13.49 / 236ml), and the Organic Lavender Sugar Soap (£13.99/355ml).

What makes Dr. Bronner’s Lavender truly special?
In the early 2000s, David and Michael Bronner, grandsons of company founder Emanuel Bronner, became committed to sourcing all major raw ingredients certified organic and certified fair trade. Dr. Bronner’s became the largest personal care company certified under USDA’s National Organic Program and is now also committed to having its supply chain become Regenerative Organic Certified™ (ROC). With the support of Dr. Gero Leson, Dr. Bronner’s Vice President of Special Operations, the relationship with Distillerie Bleu Provence began in 2017, to directly source organic lavandin and lavender for the brand’s lavender-scented products.

Sourcing organic and fair trade essential oils from Distillerie Bleu Provence to create the lavender scent honours Dr. Bronner’s commitments to produce the highest quality products through the integrity of its supply chain. Here are some of the Regenerative Agricultural practices:

  • This is bee friendly lavender: The innovative “Espieur” machine used during harvesting is designed to be bee friendly! It moves slower than other methods – at only 3 km/h, compared to 5-7 km/h – and has a bee-repelling bar in front of the two flower pickers, to warn the bees of its arrival. This works to save 50% more bees than traditional methods.
  • Combatting soil erosion – Soil erosion can be an issue with lavender fields due to the rows in which the lavender is planted. By planting cover crops, increasing the length of rotation, diversifying plant species, planting hedges, and having sheep strategically prune the fields certain times during the season, the soil is more protected.
  • More trees – Additional trees are planted to provide shade in strategic areas.
  • Less wasteful form of harvesting and distillation – Unlike the traditional harvester that cuts and collects flowers and twigs, the Espieur only harvests and collects flowers. Stems and twigs are left as mulch on the ground, therefore increasing soil biomass and fertility. By in effect reducing crop weight, the Espieur cuts energy consumption during transport by a factor of three. It also reduces steam demand during distillation to one third.
  • Fair For Life – Distillerie Bleu Provence and many the local farms they work with have formed an association, known as ACE (Association Agroécologie et Commerce Equitable / Agroecology and Fair Trade Association). It has been certified fair trade under the Fair for Life program, also used by Dr. Bronner’s in its smallholder projects in the southern hemisphere (https://www.fairforlife.org).

The Two Original Dr. Bronner’s Lavender products to try

Dr. Bronner’s Lavender All-One Magic Soap – Pure-Castile Liquid Soaps
Certified Organic // Fair Trade // Packaged in 100% post-consumer recycled bottle

18-in-1 uses, concentrated, biodegradable, versatile and effective

RRP: From £9.69 from 237ml

Stockists: www.drbronner.co.uk, Holland & Barrett, Planet Organic, Ocado and many more

Direct link: PURE-CASTILE LIQUID SOAP (drbronner.co.uk)

Notes to editors
Celebrity fans include Meghan Markle (Duchess of Sussex), Lady Gaga, Natalie Portman, Eva Mendes, Kate Hudson, Drew Barrymore, Bobbi Brown, St. Vincent, Sandra Bullock, Paloma Faith, Kristen Bell, Lucy Liu, and many more.

About Dr. Bronner’s
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America and a leading brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and progressive business practices is part of the company’s mission to put into practice the “All-One” philosophy printed on the company’s iconic soap labels. The company caps executive salaries at 5 times its lowest paid fully vested position and donates all profits not needed for business development. Dr. Bronner’s generated approximately $169 million in revenue in 2022 and gave an estimated $8.5 million to fund charity and activism. In 2022, a bottle or bar of Dr. Bronner’s Pure-Castile soap was sold, on average, every 0.95 seconds. 2023 marks the 75th anniversary of the company. For more information about Dr. Bronner’s, please visit: https://drbronner.com.

About Healthy Sales Group
Healthy Sales Group has been helping companies develop successful brands for the past 25 years in the natural health environment. Working with many of the key brands in the sector, Healthy Sales Group has seen its activities develop significantly, not only in the health food, fine food and beauty trade, but also into mainstream grocery, where it has established links with all the major multiple retailers in the UK. For more information about Dr. Bronner’s exclusive distribution partner in the UK, please visit: https://www.healthysales.co.uk.