Dr. Bronner’s Updated Product Labels Hit Australian Stores Ahead of World Soil Day
Label Updates on Pure-Castile Magic Soap Bottles and Bar Soap Highlights That Dr. Bronner’s Soaps are Made with Regenerative Organic Certified Oils
December 3, 2025
MELBOURNE, AUSTRALIA – Dr. Bronner’s, the globally renowned family-owned natural brand of soap, has updated its product labels for its Pure-Castile Magic Liquid Soap and Magic Bar Soap. The updated Magic Soap labels highlight that the soaps are now made with Regenerative Organic Certified oils and include new text about the company’s commitments to “Heal Earth!” and “Heal People!”
Company founder Emanuel Bronner first began referring to Dr. Bronner’s soaps as ‘Magic Soap’ following an article in Esquire magazine, published in 1973, titled “Dr. Bronner’s Magic Soap,” which referred to Dr. Bronner’s soap as ‘magic’ due to its many uses, and the unique label touting the founder’s philosophy. Since then, Magic Soap has become synonymous with Dr. Bronner’s brand, as the company has grown to produce a variety of certified fair trade and organic personal care products.
“We have added messaging about our company’s work to ‘Heal Earth’ through our regenerative organic and fair trade supply chains and our work to ‘Heal People’ through ethical business practices and dedicating our profits to advance progressive social change,” said David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s. “These are especially important times to remember what my grandfather emphasized throughout his life, ‘We are All-One or None! All-One!’ Our label honors him and his message and makes it clear to our customers that we make the best soap that takes care of people and our planetary home.”
Among the new information on the updated labels, one important detail is that Dr. Bronner’s Pure-Castile Magic Soap is made with Regenerative Organic Certified oils. To date, the Regenerative Organic Alliance has confirmed more than 18 million acres of agricultural land have transitioned to Regenerative Organic Certified since the certification’s founding in 2017. Dr. Bronner’s has transitioned more than 75,000 acres of its agricultural supply chain to become Regenerative Organic Certified.
World Soil Day is held annually on December 5 as a means of focusing attention on the importance of healthy soil and to advocate for the sustainable management of soil resources. Dr. Bronner’s is committed to healthy soils, and its sourcing of Regenerative Organic Certified ingredients is one way the company has operationalized its commitment to healthy soils and a healthy environment.
What Is Regenerative Organic Certified?
Regenerative Organic Certified is a third-party certification overseen by the nonprofit Regenerative Organic Alliance. It builds on organic certification—meaning all Regenerative Organic Certified farms and producers must first meet USDA Organic standards (or recognized international equivalents)—and then layers on additional requirements in three key pillars: Soil Health & Land Management, Animal Welfare, and Farmer & Worker Fairness.
Regenerative Organic Certified Provides:
Carefully grown ingredients: Regenerative Organic Certified oils are produced from practices that promote soil health and climate resilience, ensure fair prices for farmers, support living wages and excellent working conditions, and investment in local communities.
Real assurance vs. greenwashing: Under Regenerative Organic Certified standards, there are clear rules for using the name and seal, including labeling requirements.
Premium ingredients: Regenerative Organic Certified ingredients are sourced from practices that benefit the soil health and promote fair labor for farmers and workers—an investment many consumers find meaningful.
Regenerative Organic Certified is changing agriculture and brands in a meaningful way. It’s not just about making products that are “less bad”—it’s about creating systems that are healing, regenerative, and fair.
If you are interested in receiving a free sample of Pure-Castile Magic Liquid Soap or Magic Bar Soap with the new label, please contact Melissa at melissa@lateralfood.com.
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About Dr. Bronner’s
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America and a leading mission-driven brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and ethical business is part of the company’s mission to put the “All-One” philosophy printed on the company’s iconic soap labels into practice and integrate these ideals into all aspects of its operations. The company caps executive salaries at five times its lowest paid fully vested position and donates all profits not needed for business development. In 2024, Dr. Bronner’s generated an estimated $209 million in net revenue and gave an estimated $8 million to charitable and activist causes. To date Dr. Bronner’s has donated over $100 million since 1998, when leadership was transferred to the current generation which runs the company today. The company celebrated 75 years in business in 2023. For more information on Dr. Bronner’s, please visit: https://www.drbronner.com.au.
About Lateral Food
Lateral Food Corporation Pty Ltd is an Australian family owned and operated company with over 35 years of experience in manufacturing, retailing, distributing, importing and exporting a wide range of products for the health and organic market. Lateral Food manufactures Grants of Australia products and are the exclusive importer to Australia and New Zealand of Dr. Bronner’s Organic Body Care. The company has an extensive network of state-based distributors covering all Australian states and territories and exports to North and South America, Asia, New Zealand and Eastern Europe. For more information on Lateral Food, please visit: http://www.lateralfood.com.