Dr. Bronner’s Launches New Spearmint All-One Toothpaste
Latest Variety of Dr. Bronner’s Toothpaste Delivers Mellow-Minty Spearmint Taste to Help Freshen Breath, Whiten Teeth, and Reduce Plaque
MSRP: $6.78/5 oz.
February 25, 2020
VISTA, CA – Dr. Bronner’s has launched a new variety of its All-One Toothpaste. The new Dr. Bronner’s Spearmint All-One Toothpaste is made with organic spearmint oil and organic menthol crystals, and delivers a long-lasting mellow-minty-fresh-clean feeling. Made with 70% organic ingredients, including fair trade and organic coconut oil and organic coconut flour which aid as a natural polisher, Dr. Bronner’s Spearmint All-One Toothpaste is certified vegan, cruelty-free, fluoride-free and contains no synthetic foaming detergents such as sodium lauryl sulphate, or synthetic flavors. Hydrated silica and calcium carbonate act as gentle abrasives, organic aloe juice helps soothe gums; and organic spearmint oil and organic menthol crystals provide a refreshing, mint flavor. The newest addition to Dr. Bronner’s product family, Spearmint All-One Toothpaste is available along with favorite flavors: Peppermint, Cinnamon, and Anise. Packaged in recyclable boxes and tubes, Dr. Bronner’s Spearmint All-One Toothpaste will be available at retailers nationwide in Spring of 2020, wherever Dr. Bronner’s products are sold, for trusted Dr. Bronner’s cleanliness from head to toe.
INGREDIENTS:
Spearmint – Organic Glycerin, Organic Aloe Barbadensis Leaf Juice, Hydrated Silica, Calcium Carbonate, Xanthan Gum, Sodium Bicarbonate (Baking Soda), Potassium Cocoate (made with Organic Coconut Oil†), Organic Mentha Spicata (Spearmint) Oil, Organic Mentha Arvensis (Menthol) Crystals, Organic Cocos Nucifera (Coconut) Flour, Organic Cocos Nucifera (Coconut) Oil†, Tocopherol, Citric Acid, Organic Stevia Rebaudiana Leaf / Stem Extract.
†Certified Fair Trade Ingredients
Fair Trade
Since 2008 Dr. Bronner’s has been certified Fair Trade for all major raw materials (representing over 95% of annual agricultural volume) by the respected Swiss Certifier IMO. Shifting supply chains to use certified Fair Trade ingredients makes a big difference in the lives of several thousand farmers and workers — and is money well spent. Along with their families and communities, farmers and workers benefit from fair prices, living wages and funding for local development projects.
No Animal Testing and Vegan
Dr. Bronner’s qualifies for the rabbit and stars logo of the Coalition for Consumer Information on Cosmetics (CCIC). This logo certifies that the product and its ingredients are not tested on animals. The CCIC, a coalition of animal rights organizations, requires independent audit for confirmation.
Dr. Bronner’s has also obtained vegan certification from Vegan Action for all offerings that contain no animal-derived ingredients (this excludes lip and body balms), and the company is registered with the Vegan Society in the U.K. Vegetarian and animal welfare advocacy are a core focus of Dr. Bronner’s activism efforts.
More Sustainable Materials
Dr. Bronner’s All-One Toothpaste is packaged in tubes made of high density polyethylene (HDPE) plastic, 33% of which is bio-based plastic made from sugarcane—a more sustainable alternative to virgin petroleum-based plastics.
The entire package, including tube, cap and box, is designed to be entirely recyclable.* The tubes have been third party tested to meet the Association of Plastic Recyclers’ (APR) critical guidance requirements for recyclability.
The boxes used to package Dr. Bronner’s All-One Toothpaste are made from 100% recycled paper, with a minimum of 35% post-consumer recycled (PCR**) fiber. The remaining 65% of the fiber used in these boxes is post-industrial recycled (PIR***) material.
*Ability to recycle packaging depends on the varied recycling capabilities of different municipal localities and facilities.
**Post-Consumer Recycled (PCR) means the material has already been through a consumer use cycle and processed by a municipal recycling facility, such as when paper or cardboard is put into a home recycling bin at home and then put out to the curb for recycling pick-up.
***Post-Industrial Recycled (PIR) is considered “recycled” in industry terms, and means that the material has not necessarily already been used by a consumer. An example of post-industrial waste would be if a paper mill that produces both virgin paper and recycled paper has scrap fibers from their manufacturing process that they then capture and rework into recycled paper, rather than dispose as industrial waste.
Product Images
High-res photos of all of Dr. Bronner’s products are available at:
https://info.drbronner.com/download-center/.
Manufacturer’s Suggested Retail Price
Dr. Bronner’s All-One Toothpaste: $6.78 per 5oz tube.
Availability
Dr. Bronner’s Spearmint All-One Toothpaste will be available at retailers starting in Spring of 2020. Dr. Bronner’s All-One Toothpastes will be sold online at Dr. Bronner’s web store, at Whole Foods Market, as well as natural product retailers nationwide in addition to many other grocers and retailers.
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About Dr. Bronner’s
Dr. Bronner’s is a family business committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability and progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. The company is the top-selling natural brand of soap in North America and widely renowned around the world. Based on 2018 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 2.2 seconds throughout the year. For further information, please visit: https://info.drbronner.com.