Dr. Bronner’s at Natural Products Expo West 2022: Company to Showcase Magic All-One Chocolate, Announces Partnership with New Film Coextinction
Top-Selling Natural Brand will also Host Book Signing of Honor Thy Label with Author and VP of Special Operations Gero Leson; Discuss Dr. Bronner’s Packaging Future at OSC2 Panel
March 7, 2022
VISTA, CA – Dr. Bronner’s, family-owned maker of the top-selling natural brand of soap in North America, will exhibit at Natural Products Expo West 2022 in Anaheim, CA at booth Hall C #2733. This year, Dr. Bronner’s will showcase its newest product Magic All-One Chocolate which launched in summer of 2021. The company is also highlighting its support of the new documentary film Coextinction. Dr. Bronner’s has created a limited edition, “Protect the Orcas” label on 4oz. bottles of Castile Liquid Soap as a free promotional giveaway item, along with other efforts to promote the film this year. Furthermore, CEO David Bronner will speak on the OSC2 panel Campaigning for a Zero Waste Future; and Dr. Bronner’s will hold community dialog and networking events centered around regenerative organic agriculture by hosting a book signing of Honor Thy Label with author and Dr. Bronner’s VP of Special Operations Gero Leson, and a seed share with Ietef “DJ Cavem” Vita.
Magic All-One Chocolate: A Supply Chain That Honors People & Planet
Thursday March 10th – Saturday March 12th
Product Sampling Throughout Show Hours
Dr. Bronner’s Booths: Hall C #2733, North Hall Level 200 #N1640, and Hall C Lobby #S25
Campaigning for a Zero Waste Future
Thursday March 10th
12:00 pm to 1:00 pm
Grand E Ballroom in the Anaheim Marriott
Dr. Bronner’s to Attend Connect to Press Happy Hour
Wednesday March 9th & Thursday March 10th
5:00 pm to 6:30 pm
Press Room in the Anaheim Marriott, Orange County 1-4
Honor Thy Label Book Signing with Author & VP of Special Operations Gero Leson
Thursday March 10th
1:00 pm to 3:00 pm
Dr. Bronner’s Booth: Hall C #2733
*Attendees will receive a free copy of Honor Thy Label: Dr. Bronner’s Unconventional Journey to a Clean, Green and Ethical Supply Chain
Seed Share & Regenerative Organic Agriculture Networking Event with Ietef “DJ Cavem” Vita
Friday March 11th
1:00pm to 2:00pm
Dr. Bronner’s Booth: Hall C #2733
*Opportunity to connect with Ietef “DJ Cavem” Vita and discuss his urban ecology activism, prior to his DJ set at the Organic Roots Party: 8pm Delta hotel by Marriott, Garden Grove. Download thetri.app for admission.
Dr. Bronner’s New Magic All-One Chocolate
Dr. Bronner’s is producing luscious, organic, fair trade and vegan chocolate bars with chunky bites and smooth rich and decadent fillings, based in 70% dark chocolate from cocoa beans grown using regenerative organic practices, and sweetened with lower-glycemic coconut sugar. Born from the company’s industry-leading socially and environmentally responsible supply chain and developed with the expertise of world-class Swiss chocolatiers and industry experts—this is a chocolate experience like no other. Magic All-One Chocolate is on track to become Regenerative Organic Certified in 2023, and with this regenerative organic and fair trade cocoa supply chain the company seeks to demonstrate that chocolate can truly be a transformative product that uplifts tastebuds, body and soul, as well as helps mitigate climate change and support small-scale farmers globally. Dr. Bronner’s Magic All-One Chocolate is a vehicle for addressing and providing solutions to the ecological and social harm prevalent in the conventional chocolate industry, and the company will be offering chocolate samples alongside its educational display “A Supply Chain that Honors People and Planet” at its booth #2733 throughout the show, and their booths in North Hall Level 2 Hot Products and Hall C. Flavors include: Roasted Whole Hazelnuts; Crunchy Hazelnut Butter; Salted Whole Almonds; Salted Almond Butter; Salted Dark Chocolate; and Smooth Coconut Praline.
Dr. Bronner’s Promotes New Documentary Film Coextinction
Dr. Bronner’s is proud to announce its support for the new documentary film, Coextinction. A profound award-winning documentary on the ocean extinction crisis, Coextinction debuted at film festivals in 2021, and will be officially released globally in 2022. Dr. Bronner’s helped fund the production of the film and will partner with the filmmakers to promote educational events, screenings, and advocacy work connected to the film to inspire viewers to take direct action in stopping the impending extinction event on the horizon for orcas and wild salmon, and the consequential threats faced by Indigenous communities, and ultimately ourselves. In support of this partnership, Dr. Bronner’s has created a limited edition “Protect The Orcas” 4oz soap label for promotional and educational giveaways, to further raise awareness about the film and its call-to-action. The company will announce other promotions connected to its support of the film later in 2022. “Protect The Orcas” 4oz soap labels will be distributed at Dr. Bronner’s main booth #2733 while supplies last.
Honor Thy Label Book Signing with VP of Special Operations Gero Leson
The first-ever book about Dr. Bronner’s, Honor Thy Label: Dr. Bronner’s Unconventional Journey to a Clean, Green and Ethical Supply Chain is written by Dr. Bronner’s Vice President of Special Operations, Dr. Gero Leson, and was published in March of 2021, by Portfolio Books, an imprint of Penguin Random House. Honor Thy Labelis a fascinating and inspiring read for entrepreneurs, environmentalists, engineers, and conscious consumers alike, who seek to better understand Dr. Bronner’s model of Constructive Capitalism and how business can truly be a force for good in the world. Noteworthy topics in the book include: the German-Jewish history of the Bronner family; an inside look at creating an organic, fair and regenerative agriculture supply chain; the history and economic relevance of major crops to Dr. Bronner’s products; and the company’s Constructive Capitalism model. Attendees of the book signing will receive a free copy of Honor Thy Label, and be invited to network with industry colleagues in discussion of regenerative organic agriculture.
About Dr. Bronner’s
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America and a leading brand worldwide. The company produces a variety of natural body care and food products and is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and progressive business practices is part of the company’s mission to put into practice the “All-One” philosophy printed on the company’s iconic soap labels. The company caps executive salaries at 5 times its lowest paid fully-vested position and donates all profits not needed for business development to causes and charities it believes in. Dr. Bronner’s generated nearly $170 million in revenue in 2021 and donated an estimated one third of profits to activist and charitable efforts. A bottle of Dr. Bronner’s soap was sold, on average, every 1.7 seconds last year, and a bar of Dr. Bronner’s soap was sold every 2.8 seconds. For more information, please go to: https://info.drbronner.com