Dr. Bronner’s Announces Transition to New Distributor in Japan

Nature’s Way Co., Ltd, to Assume Distribution Responsibilities for Top-Selling Natural Soap Brand in April 2019

September 4, 2018

VISTA, CALIFORNIA – Dr. Bronner’s, the number one selling brand of natural soaps in North America, announced August 27, that they are making strategic changes to its distribution in Japan. As part of the company’s long-term business strategy, Dr. Bronner’s will continue to advance as an ethical and sustainable global brand.

Dr. Bronner’s, which is sold in over 35 countries worldwide and maintains a European headquarters in Germany, has appointed Nature’s Way Co., Ltd, as its new distributor in Japan. Japan is a key market in Dr. Bronner’s global portfolio, with opportunities to expand further into the natural health market, high-end retailers and concept stores. The appointment of Nature’s Way Co., Ltd, ties in with Dr. Bronner’s recent brand developments, revised media relations and retail strategies, and the upcoming launches of new product offerings. Distribution with the company’s current partner in Japan, Sahara International Group, will continue until the end of March 2019.

Announcing the move, Dr. Bronner’s President, Michael Bronner, issued the following statement:

“We are deeply grateful to Sahara International Group and their dedicated team for all their hard work over the past 15 years in supporting us to become an established brand in the Japan natural personal care market. Through their partnership, they have given us a solid base to build on for the next chapter in our journey. In these recent years, we have experienced significant growth globally and we feel it is time to realign our distribution model to best match the needs of our customers, partners, and the evolving international landscape.”

For future sales-related inquiries, please contact Nature’s Way Co., Ltd., at: niioka@naturesway.co.jp.

For media and trade-related inquiries through March 31, 2019, please contact Sahara International Group at: info@sahara-group.co.jp.


Dr. Bronner’s is a family business committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability and progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. The company is the top-selling natural brand of soap in North America and widely renowned around the world. Based on 2017 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 2.2 seconds throughout the year.

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