Dr. Bronner’s Announces All-One Canada Initiative to Support Advocacy for Social Justice, Animal Rights, and Environmental Sustainability in Canada
Effort is Part of All-One International Initiative from Top-Selling Natural Brand of Soap to Promote “Global Mission & Local Impact” Around the World
January 12, 2021
Washington, DC – Dr. Bronner’s, the global top-selling organic and fair trade brand of soap and body care products, is proud to announce its new All-One Canada Initiative. This program is a local-to-Canada branch of a new global initiative called All-One International that seeks to support mission-aligned activism in the markets that Dr. Bronner’s sells its products in around the world. Through this initiative, at a minimum, 1% of Dr. Bronner’s sales to the Canadian market each year will be donated to local advocacy efforts in support of social justice, animal advocacy, and environmental sustainability. In addition to Canada, in 2020 Dr. Bronner’s also launched the program in Australia, Germany, France, Ireland, Israel, Japan, Korea, Mexico, Panama, Taiwan, and UK. Other markets will join the program this year.
“I’m personally thrilled to introduce this program in Canada. My wife Erin is from Winnipeg, and Canada holds a special place in my heart. It is also one of our strongest markets outside of the US. As a companywide priority, the Dr. Bronner’s All-One International Initiative ensures we are supporting local activism and advocacy in markets where our products are sold around the world,” says Michael Bronner, President of Dr. Bronner’s. “This program embraces a solidarity-based approach to activism and philanthropy that seeks to build and strengthen movements through supporting organizations and efforts that center those most impacted by injustice while working to create a more equitable and just world for all.”
In 2020, Dr. Bronner’s All-One Canada donated to five organizations and initiatives within the country that are aligned with the company’s core cause areas. Animal Advocacy: Animal Justice; Environmental Sustainability: Indigenous Climate Action, Regeneration Canada, Rivershed Society of British Columbia – Foodlands Corridor Restoration Demonstration Project; Social Justice: Groundswell Community Justice Trust Fund.
“We hope our customers in Canada will be as inspired by the extraordinary organizations we are supporting as we are and will be happy know their purchase of Dr. Bronner’s is helping to elevate advocacy for Social Justice, Animal Rights, and Environmental Sustainability in Canada and around the world,” says Nicolette Barr, Canadian Sales and Marketing Manager for Dr. Bronner’s. “We want to foster connection on a deep humanitarian level and All-One Canada is a means for us to do just that.”
In addition to financial donations, the company has donated its soaps and other products to community and educational events, fundraisers, animal sanctuaries, and direct-action campaigns around the world throughout the year.
All-One Canada Initiative Donations in 2020
The Rivershed Society of British Columbia (RSBC), received a $5,000 donation from Dr. Bronner’s in 2020 to support their Foodlands Corridor Restoration Project. This project is dedicated to improving the health of British Columbia’s longest river, the Fraser, and its riversheds. Since its inception in 1996, the RSBC has been actively delivering public education programs, community initiatives, and building stewardship capacity in the Fraser River Basin.
Regeneration Canada received a $5,000 donation in 2020. Regeneration Canada is a nonprofit organization dedicated to promoting soil regeneration in order to mitigate climate change, restore biodiversity, improve water cycles, and support a healthy food system. They strive towards this goal by creating spaces for farmers, landowners, scientists, agronomists, businesses, community organizations, governments, and citizens to learn, connect and take action to regenerate soils. Dr. Bronner’s is also supporting their annual Living Soils Symposium, which will take place virtually February 22 – 26 in 2021 and educates about the science, practices, and community surrounding the most innovative solutions related to soil regeneration.
Indigenous Climate Action received a $10,000 donation in 2020. Indigenous Climate Action inspires action through the development of tools and opportunities created with, by, and for Indigenous communities, with the goal of uplifting Indigenous voices, sovereignty, and stewardship of the lands and waters for future generations.
Groundswell Community Justice Trust Fund with a $15,000 donation in 2020. Groundswell is a funding organization based in Toronto, Ontario, that exists to raise money for grassroots organizations and projects dedicated to social justice. Many groups face serious constraints when trying to fund political work that directly confronts power imbalances and systemic injustice. Groundswell’s goal is to build a growing network of people to donate money to fund this important work. Groundswell is volunteer-run.
Animal Justice received a $15,000 donation in 2020. The organization leads the legal fight for animals in Canada. Animal Justice lawyers work to pass strong new animal protection legislation, push for the prosecution of systemic animal abusers, and fight for animals in court.
About Dr. Bronner’s
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America and a leading brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and progressive business practices is part of the company’s mission to put into practice the “All-One” philosophy printed on the company’s iconic soap labels. The company caps executive salaries at 5 times its lowest-paid fully-vested position and donates all profits not needed for business development to causes and charities it believes in. Dr. Bronner’s generated over $190 million in revenue in 2020 and donated 40% of profits to activist and charitable efforts, totaling 8.6% of revenue. A bottle of Dr. Bronner’s soap was sold, on average, every 1.51 seconds last year, and a bar of Dr. Bronner’s soap was sold every 2.83 seconds. For more information, please visit: http://info.drbronner.com.