Greenwashing is a marketing tactic used by companies to falsely give the impression that their product is environmentally friendly, actively helping the environment, or is derived from natural sources and therefore nontoxic to the body. Greenwashing is accomplished through “green” label imagery, misleading claims, and several other methods. Table of Contents Brief History of Greenwashing The Negative Effects of Greenwashing How to Spot Greenwashing on Body Care Products What to Look for on Truly Eco-Friendly Products We’ve all seen products plastered with green imagery and words like “natural,