Look Beyond the Beauty Aisle for Beauty Products
Dr. Bronner’s Soap is the Beauty Secret Hiding in Plain Sight
September 23, 2024
MELBOURNE, AUS – Dr. Bronner’s, family-owned maker of the top-selling natural brand of soap in North America, is well known throughout the world for its high quality ethically sourced ingredients, iconic packaging, and long list of certifications such as USDA Organic, Fair for Life and Vegan Certified. The brand’s flagship product, Pure-Castile Liquid Soap is also known for having a multitude of uses, some which might surprise consumers.
Dr. Bronner’s Pure-Castile Liquid Soap is best known in the Australian market as a highly concentrated multi-use soap – the very best soap for making your own rich, thick, foaming hand wash or luxurious body wash. It’s usually found in the bath and body aisles of most markets, but Dr. Bronner’s goes beyond the bounds of such retail categories and offers incredible beauty possibilities.
“There are limitless uses for Dr. Bronner’s castile soaps, as well as limitless beauty applications, and I think our shopping experiences for beauty products should reflect that expansiveness,” said Maree Lowes, Ambassador for Dr. Bronner’s Australia. “Just as Dr. Bronner’s sources premium ingredients from all over the world with a focus on regenerative organic and fair trade supply chains, like lavender from the rolling hills of France or peppermint from India to create iconic soaps and body care products, customers should feel encouraged by this journey and look beyond the beauty aisle to find the best products for their beauty routines,” she continued.
Dr. Bronner’s for Cleansing
Dr. Bronner’s Pure-Castile Liquid Soap is the perfect cleanser or make up remover for those with:
- sensitive skin;
- acne-prone skin, or;
- those who just want a clean yet effective face wash.
It is a true soap, devoid of any synthetic surfactants that might potentially trigger skin irritation. With no synthetic preservatives, detergents or foaming agents, it is gentle on your skin and gentle on the environment. It comes in a 100% post-consumer recycled plastic bottle and is also readily biodegradable, which means it can safely go down the drain guilt-free.
Dr. Bronner’s for Cleaning Make Up Brushes & Sponges
Makeup artists rave about what a fantastic product the Pure-Castile Liquid Soap is for cleaning makeup brushes and sponges. “I cannot overstate the importance of cleaning your makeup brushes,” says Kathryn Marrone, Professional Hair & Make Up Artist. “Dirty makeup brushes can irritate and damage your skin as well as increase your likelihood of getting exposed to dangerous bacteria. It can also impact the quality of your makeup application. Using the wrong cleaner can even cause more buildup. That’s why I love using the Dr. Bronner’s Pure-Castile Liquid soap to clean my makeup brushes. They are renewably and sustainably made, they have clean ingredients with organic essential oils and natural fragrances, and they truly get the job done. As a bonus, you can even use the liquid soap as a makeup remover.”
Dr. Bronner’s for Tattoo Care
Customers continue to find creative ways to incorporate Dr. Bronner’s Pure-Castile Liquid Soap into their clean, low-tox beauty routines, from facial cleansers to tattoo aftercare. Tattoo artists regularly recommend Dr. Bronner’s Pure-Castile Liquid Soap as a gentle and effective soap for tattoos, coupled with the Dr. Bronner’s Unscented Magic Balm, which keeps the skin moisturized. The Unscented Magic Balm is made from organic beeswax, coconut, avocado oil, jojoba oil and hemp oil, and safely and simply soothes skin.
“Dr. Bronner’s pushes us to expand our imagination of what a beauty product can be and do. I’ve been in the retail industry for over 25 years, and my goal has always been to help consumers make better choices. Finding the best beauty products means expanding our understanding of what beauty is. Beauty isn’t just about what is on the surface, it’s also about what’s inside,” said Julie Mathers, founder of the popular eco-friendly retailer, Flora & Fauna. “That applies not only to us, but also to the products we use. Clean beauty is about transparency – clean ingredients, ethical supply chains, clean manufacturing. We have to change perceptions in order to change habits. Once when you understand beauty from this framework, you get to experience the freedom of exploring the entire store for beauty products, not just one aisle.”
Dr. Bronner’s wants Australian consumers to know that clean and natural beauty isn’t confined to the beauty section, it’s everywhere! Everyday essentials like Dr. Bronner’s 18-in-1 Pure Castile Liquid Soap offer natural and effective solutions which cater to a myriad of beauty needs and can reduce the number of products needed in your home. Everyone should feel empowered to look beyond the beauty aisle for beauty products!
A list of Dr. Bronner’s major retailers is available here: https://www.drbronner.com.au/pages/stockists.
###
Notes to editors
Celebrity fans include Meghan Markle (Duchess of Sussex), Zoe Foster-Blake, Lady Gaga, Zoe Kravitz, Natalie Portman, Eva Mendes, Kate Hudson, Drew Barrymore, Bobbi Brown, Sandra Bullock, Kristen Bell, Lucy Liu, and many more. To read direct quotes from high-profile fans of Dr. Bronner’s, see: https://info.drbronner.com/wp-content/uploads/2019/11/11-14-19-High-Profile-Praise-Celebrity-Users-FINAL.pdf.
About Dr. Bronner’s
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America, maker of exceptional fair trade and organic chocolate sourced to the highest agricultural and labor standards, and a leading mission-driven brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and progressive and ethical business is part of the company’s mission to put the “All-One” philosophy printed on the company’s iconic soap labels into practice and integrate these ideals into all aspects of its operations. The company caps executive salaries at 5 times its lowest paid fully vested position and donates all profits not needed for business development. In 2023, Dr. Bronner’s generated an estimated $199.5 million in net revenue and gave more than $5 million to charitable and activist causes. To-date Dr. Bronner’s has donated over $100 million since 1998, when leadership was transferred to the current generation who runs the company today. The company celebrated 75 years in business in 2023. For more information on Dr. Bronner’s, please visit: https://www.drbronner.com.au.
About Maree Lowes – Dr. Bronner’s Australia Ambassador
Maree Lowes is an Australian actress, writer, activist, and educator. She is Dr. Bronner’s ambassador in Australia and supports the company with public speaking, social media content, media relations, and consumer education. Maree is best known as “dirtgirl” in the Emmy-winning TV series, “dirtgirlworld” & “Get Grubby TV” (currently screening on ABC Kids & iView). She wears many hats in her mission to share stories in service of bettering the planet and our collective future. Maree is available for interview for media and public relations opportunities on behalf of Dr. Bronner’s, including TV and radio, as well as podcasts, and Instragram and Facebook live sessions. She can also provide quotes and comments for print and digital media and can speak on topics related to social justice and environmental issues and how they connect to Dr. Bronner’s mission and products. To view Maree’s full bio, please visit: https://cdn.shopify.com/s/files/1/0065/5409/1605/files/DrB_Maree_Bio_Beauty.pdf?v=1726108104.
To arrange an interview with Maree, please contact melissa@lateralfood.com.
About Lateral Food
Lateral Food Corporation Pty Ltd is an Australian family owned and operated company with over 35 years of experience in manufacturing, retailing, distributing, importing and exporting a wide range of products for the health and organic market. Lateral Food manufactures Grants of Australia products and are the exclusive importer to Australia and New Zealand of Dr. Bronner’s Organic Body Care. The company has an extensive network of state-based distributors covering all Australian states and territories and exports to North and South America, Asia, New Zealand and Eastern Europe.
For more information on Lateral Food, please visit: http://www.lateralfood.com.