Leading Natural Brand Dr. Bronner’s Launches New Website

Website Organized Around Company’s Commitment to Six Key “Cosmic Principles”

February 3, 2017

VISTA, CA – Dr. Bronner’s, family-owned maker of the top-selling natural brand of soap in North America, launched a new website this month. The new site features a completely revamped store section making it easier than ever to order Dr. Bronner’s unique range of best-selling products. The new site was also designed to create an updated mobile-friendly shopping experience and allows consumers to click on featured ingredients on product pages and learn more about the story behind the company’s activism as well as its dedicated fair trade and organic sources for major ingredients. View the brand new Dr. Bronner’s website at www.drbronner.com.

“We are proud of our new website as a reflection of our growth and development as a company in both size and strategy,” says Michael Bronner, President of Dr. Bronner’s. “The site represents both the “soap” and “soul” sides of our company. Our products have never looked better, and you can navigate seamlessly between those products and stories that reflect the deeper principles of our company. From our ancestral roots in the German-Jewish soapmaking tradition, to our modern day fair trade and organic sourcing across the globe, the breadth of our “All-One!” mission as family soapmakers dedicated to making a better world shines for all to see and understand on this site.”

The website is organized into six sections: Ourselves, Our Customers, Our Employees, Our Suppliers, Our Earth, and Our Community. Each section is structured around the six cosmic principles that guide Dr. Bronner’s “All-One!” mission: 1) Work hard and grow, 2) Do right by customers, 3) Treat employees like family, 4) Be fair to suppliers, 5) Treat the earth like home, and 6) Fund & fight for what’s right! These six principles define the brand’s “most important relationships, from soap-making to peace-making” and each section provides information spanning Dr. Bronner’s history, employee policies, fair trade supply chains, the activist and charitable causes that the company fights for, and more.

“We are a company with a big heart, a lot of soul, and a powerful message. Our new website is the perfect platform to convey everything we feel should be known about our products, our history, our work, and our mission,” says David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s. “I’m particularly excited about our new All-One blog. We used it just this week to highlight a statement underscoring our support for immigrants and refugees in light of the President’s travel ban. This is the kind of important message my brother and I will use this blog to communicate more and more.”

The website’s All-One blog offers a window into company activities, including the latest information about the various causes and activism the company is involved in, giving voice to David and Michael Bronner as well as other company leadership and staff. Regular articles will also include tips about using Dr. Bronner’s products from Lisa Bronner, highlighting her writing and videos from her popular and well-established “Going Green” blog.

The site’s newly improved webstore is featuring extraordinary discounts of 25% off all items in the month of February and will feature special rotating discounts on different items each month throughout the year. For the first time ever, the site will make available scents previously only sold in overseas markets, on a limited and temporary basis, starting in April with Cherry Blossom and Green Tea scented liquid and bar soap. The site also now offers exclusive merchandise like T-shirts, toiletry bags, gift-baskets, and the newly released Sisters & Brother’s spoken word record, featuring original recordings of Emanuel Bronner’s Moral ABC.


Dr. Bronner’s is a family business committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability and progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. The company is the top-selling natural brand of soap in North America and widely renowned around the world. Based on 2015 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 3 seconds throughout the year.

For further information on Dr. Bronner’s, please visit: https://info.drbronner.com.