Embrace the Bliss of Lovely and Lush Lavender from Dr. Bronner’s

Immerse Yourself in an Aromatic Journey with Dr. Bronner’s Lavender Soap

June 27, 2024

MELBOURNE, AUS – Dr. Bronner’s, family-owned maker of the iconic natural brand of soap, is celebrating the unique qualities and environmental benefits of its lavender scented product line. First launched in 1978, lavender was the company’s first ever bar soap scent, and subsequently also added to the company’s castile liquid soap range. Since 2017, the pure, natural, and organic blend of Lavandin and Lavender oils used in Dr. Bronner’s products is sourced from Distillerie Bleu Provence in Provence, France, who use bee conscious technology for a more sustainable future.

“Lavender offers a rich, cultivated scent, that is passionate and refined,” said Lisa Bronner, company spokesperson and granddaughter of founder Emanuel Bronner. “It is deep, rich, and lush. Our lavender is a truly beautiful and actively soothing scent that is much more complex than synthetic offerings.”

Distillerie Bleu Provence was first built in the 1930s and later renovated in 2010 to ensure it was equipped with more efficient and environmentally friendly processing equipment. In 1994, Christine and Philippe Soguel took over the operation of the essential oil distillery. Passionate about aromas and essences, they wanted to keep alive the traditional knowledge of scent production in the world-renowned Provence lavender growing region. In addition to providing lavender for Dr. Bronner’s, Distillerie Bleu Provence also supplies essential oils to internationally recognized brands like Dior and L’Occitane.

“We are proud to provide our signature oils for Dr. Bronner’s lavender scented soaps. The herbs are grown and harvested by organic farmers in the sun-kissed hills and mountains of Provence and distilled in Nyons,” explained Philippe Soguel, founder of Distillerie Bleu Provence. “Our traditional process imparts our oil blends with a delicious fragrance profile and experience, all while ensuring sustainability and soil health along the way. We have been recognized for decades because of the quality of our essential oils, which is a testament to our efforts at perfecting the art of growing lavender.”

What makes Dr Bronner’s Lavender truly special?
Dr. Bronner’s became the largest personal care company certified under USDA’s National Organic Program and is now also committed to having its supply chain become Regenerative Organic Certified™. Gero Leson, Dr. Bronner’s Vice President of Special Operations, cultivated a relationship with Distillerie Bleu Provence to directly source organic Lavandin and Lavender for the brand’s lavender scented products.

Sourcing organic and fair trade essential oils from Distillerie Bleu Provence to create the lavender scent honours Dr. Bronner’s commitments to produce the highest quality products through the integrity of its supply chain.

Highlights about the lavender scent used in Dr. Bronner’s product line, include:

Bee Conscious Lavender — The innovative “Espieur” machine used during harvesting is designed to be friendly to bees. It moves slower than other methods – at only 3 km/h, compared to 5-7 km/h – and has a bee-repelling bar in front of the two flower pickers, to warn the bees of its arrival. This method has been known to impact at least 50% less bees than other methods.

Grown at High Altitude – Lavender plants thrive best at high altitudes because they have higher ester content. This increases the therapeutic components and relaxing properties of the essential oil. Distillerie Bleu Provence sources lavender grown at high altitude as this is known to produce the finest aromas of all lavender oils.

Appellation d’Origine Protégée (AOP) label — The lavender that Distillerie Bleu Provence uses has the prestigious Appellation d’Origine Protégée label (translation: Protected Designation of Origin), which means a product’s quality or characteristics are due to a specific geographical environment. This label shows the lavender harvested in Provence is of the highest quality, making it the most sought-after lavender in the world.

Fair For Life – Distillerie Bleu Provence and the many local farms they work with have formed an association known as ACE (Association Agroécologie et Commerce Equitable / Agroecology and Fair Trade Association). It has been certified fair trade under the Fair for Life program, also used by Dr. Bronner’s in its smallholder projects in the southern hemisphere (https://www.fairforlife.org).

Two Original Dr. Bronner’s Lavender products to try

Dr. Bronner’s Lavender Pure-Castile Liquid Soap

Certified Organic, Fair Trade, and packaged in 100% post-consumer recycled bottle.
18-in-1 uses, concentrated, biodegradable, versatile and effective
RRP: From $6.95 from 59ml
Stockists: www.drbronner.com.au
Direct link: https://www.drbronner.com.au/products/lavender-pure-castile-liquid-soap

Dr. Bronner’s Lavender Pure-Castile Bar Soap
Certified Organic, Fair Trade, and packaged in 100% post-consumer recycled wrapper.
Biodegradable, vegan
RRP: From $11.95
Stockists: www.drbronner.com.au
Direct link: https://www.drbronner.com.au/products/lavender-pure-castile-bar-soap

In addition to the Lavender Pure Castile Liquid Soap and Lavender Pure Castile Bar Soap, the range of aromatic lavender Dr. Bronner’s products includes the Lavender Organic Hand Sanitizer spray ($11.95/ 59ml), the Organic Lavender and Coconut Lotion ($27.95 / 237ml) the Organic Orange Lavender Lotion ($27.95 / 237ml), and the Organic Lavender Sugar Soap ($26.95/355ml).

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Notes to editors

Celebrity fans of Dr. Bronner’s lavender scented products include Meghan Markle (Duchess of Sussex), Natalie Portman, Gwyneth Paltrow, St. Vincent, Jared Leto, Kate Hudson, Tory Burch, and Phillips Soo. To read direct quotes from these and other high-profile fans of Dr. Bronner’s, see: https://info.drbronner.com/wp-content/uploads/2019/11/11-14-19-High-Profile-Praise-Celebrity-Users-FINAL.pdf

About Dr. Bronner’s

Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America, and a leading mission-driven brand worldwide. The company is an independent, family-owned business based in California, committed to honouring the vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and progressive and ethical business is part of the company’s mission to put the “All-One” philosophy printed on the company’s iconic soap labels into practice and integrate these ideals into all aspects of its operations. The company caps executive salaries at 5 times its lowest paid fully vested position and donates all profits not needed for business development. In 2023, Dr. Bronner’s generated an estimated $199.5 million in net revenue and gave more than $5 million to charitable and activist causes. To-date Dr. Bronner’s has donated over $100 million since 1998, when leadership was transferred to the current generation who runs the company today. The company celebrated 75 years in business in 2023.

For more information on Dr. Bronner’s, please visit: https://www.drbronner.com.au

About Maree Lowes – Dr. Bronner’s Australia Ambassador

Maree Lowes is an Australian actress, writer, activist, and educator. She is Dr. Bronner’s ambassador in Australia and supports the company with public speaking, social media content, media relations, and consumer education. Maree is best known as “dirtgirl” in the Emmy-winning TV series, “dirtgirlworld” & “Get Grubby TV” (currently screening on ABC Kids & iView). She wears many hats in her mission to share stories in service of bettering the planet and our collective future. Maree is available for interview for media and public relations opportunities on behalf of Dr. Bronner’s, including TV and radio, as well as podcasts, and Instragram and Facebook live sessions. She can also provide quotes and comments for print and digital media and can speak on topics related to social justice and environmental issues and how they connect to Dr. Bronner’s mission and products.

For more information on Maree or to arrange an interview, please contact melissa@lateralfood.com

About Lateral Food

Lateral Food Corporation Pty Ltd is an Australian family owned and operated company with over 35 years of experience in manufacturing, retailing, distributing, importing and exporting a wide range of products for the health and organic market. Lateral Food manufactures Grants of Australia products and are the exclusive importer to Australia and New Zealand of Dr. Bronner’s Organic Body Care. The company has an extensive network of state-based distributors covering all Australian states and territories and exports to North and South America, Asia, New Zealand and Eastern Europe.

For more information on Lateral Food, please visit: http://www.lateralfood.com