Press Releases

Dr. Bronner’s Activities at Natural Products Expo West

Dr. Bronner’s & Purpose Pledge at Climate Day
Tuesday, March 3rd – 8:00 am to 6:00 pm
Marriott, Platinum Ballroom 6
Dr. Bronner’s will join Purpose Pledge at the Climate Day Resource Fair.

Purpose Pledge Launch Video Premiere
Wednesday, March 4th – 8:30 am to 10:00 am
Marriott, Marquis Ballroom Center
A video about the fully operational launch of Purpose Pledge in 2026 will be introduced during the State of Natural & Organic keynote presentation.

Purpose Pledge Happy Hour
Thursday, March 5th – 5:00 pm to 7:00 pm
Hilton, Pacific Ballroom A

*Media are invited to RSVP to this event. Please email lauren@drbronner.com to confirm your reservation or schedule an interview with Dr. Bronner’s or Purpose Pledge spokespersons.

Dr. Bronner’s Booth #2840 in Hall C
All are welcome to visit Dr. Bronner’s booth to learn more about Purpose Pledge, and the company’s automated bulk refill system for Magic Soap, alongside its Refill Cartons and 100% PCR plastic Magic Soap packaging options.

Dr. Bronner’s Bulk Refill System at Ecourage Booth #3032
Dr. Bronner’s has partnered with Ecourage and its smart refill machine, to demonstrate bulk refill of Magic Soap in reusable containers throughout the show.

Dr. Bronner’s Leadership in Purpose Pledge
The Purpose Pledge is a new nonprofit organization that brings companies together in a collaborative community to solve problems and hold one another accountable for embedding high-bar ethical practices into their business models. Through shared learning and action, the Purpose Pledge makes ethical leadership operational at the most critical levels to ensure purpose-driven businesses deliver mutual benefit for people and the planet.

Dr. Bronner’s is proud to be a co-founder—alongside One Step Closer and LIFT Economy—as the Purpose Pledge launches its first fully operational year following a successful 2025 pilot. The Purpose Pledge unites leading natural and organic brands dedicated to responsible and purpose-driven business. Anchored by 10 commitments across governance, operations, and supply chains, it provides companies in the food and beverage, health and wellness, personal care, and apparel sectors with a roadmap to integrate purpose into every level of their business.

To learn more about the 10 commitments of Purpose Pledge, please visit: https://www.purposepledge.org.

Dr. Bronner’s Innovates Circular Bulk Refill Solution for Magic Soap
In 2003, Dr. Bronner’s became the first U.S. brand to use 100% post-consumer recycled (PCR) plastic in its liquid soap bottles. Since then, the company has pioneered sustainability solutions for its product packaging, including 100% post-consumer recycled (PCR) paper packaging for its Magic Bar Soap, and the launch of 32oz Refill Cartons for Magic Soap in 2024, which reduced plastic consumption by 86% compared to the 100% PCR Magic Soap bottles. In its ongoing journey to fulfill the company’s Zero Waste-to-Landfill commitment, Dr. Bronner’s is expanding circular bulk refill solutions for Magic Soap with key partners such as Wonderfil, an automated, interactive tap-based station, and Ecourage, makers of smart refill machines that use a special bottle cap for a seamless, mess-free refill experience for consumers, in addition to its own gravity-fed program in Southern California which the company plans to expand in Northern California by the end of 2026.

Dr. Bronner’s launched its Magic Soap bulk refill station pilot program in partnership with Jimbo’s in 2022, and the company continues to explore viable systems for bringing circular bulk refill stations for Magic Soap to retailers nationwide. For more information about how Dr. Bronner’s is addressing its plastic use, please visit: https://info.drbronner.com/all-one-blog/2025/10/how-were-addressing-our-plastic-use.

Dr. Bronner’s Sal Suds is EWG Verified
Dr. Bronner’s is proud to announce that Sal Suds Biodegradable Cleaner is the company’s latest product to be verified by the Environmental Working Group. Over 40 of Dr. Bronner’s products are EWG Verified. EWG’s science-backed resource, the Skin Deep Database, rates the safety of ingredients in personal care and beauty products based on the best publicly available information, using a simple-to-understand rating system that identifies potential hazards and health concerns. To qualify for the EWG VERIFIED program, a product must meet the EWG’s strict standards for health and safety. The EWG VERIFIED mark on products indicates that the brand has taken extra steps to provide transparency to EWG’s scientists, who verify the safety of its product ingredients.