Dr. Bronner’s and Sea Shepherd Celebrate Partnership to Protect Our Oceans

Top-Selling Soap Brand Donates New Ship, MV Emanuel Bronner, to Support Wildlife Protection in the Baltic Sea

June 15, 2017

VISTA, CA – Dr. Bronner’s, the top-selling natural brand of soap and body care products in North America has partnered with Sea Shepherd to launch Sea Shepherd Germany’s first vessel, the MV Emanuel Bronner. Dr. Bronner’s donated the ship to support the organization’s efforts to defend wildlife in the Baltic Sea.

To commemorate this partnership, Dr. Bronner’s and Sea Shepherd have each released new limited edition co-branded merchandise for sale on their respective websites. Dr. Bronner’s has also published a video, available at: https://youtu.be/0piximd79AU and an interview with Sea Shepherd leadership by company President, Michael Bronner, on the company’s All-One! blog to mark this unique collaboration, available at: https://info.drbronner.com/all-one-blog.

“On June 1, I brought my family to Bremen, Germany, where Sea Shepherd Germany’s first ship, the MV Emanuel Bronner, named after my grandfather, was unveiled to press and supporters,” says Michael Bronner, President of Dr. Bronner’s. “The more I’ve gotten to know the amazing individuals involved in this organization, the more I’ve understood that the soul and mission of Dr. Bronner’s and Sea Shepherd is All-One! Motivated by a mutual concern and compassion for the environment and wildlife, both organizations hold a deep belief in the power and responsibility of individuals to take direct action to right the wrongs of the world.”

The goal of Sea Shepherd Germany’s Baltic Sea campaign is to finally establish real sanctuaries for endangered harbour porpoises. These small and shy members of the dolphin family are seeing their numbers decrease dramatically because they are frequently caught in fishing nets and die as bycatch. To protect this species, Germany should be following EU regulations and designate the porpoises’ habitats as sanctuaries where fishing is completely prohibited. Right now, the use of gillnets is still legal and not monitored at all, which Sea Shepherd asserts, must change.

“Sea Shepherd Conservation Society is celebrating our 40th anniversary this year. We are honored to partner with Dr. Bronner’s, a rare company that has a deep understanding of the consequences of human actions on the planet,” says David Hance, Chief Operating Officer of the U.S. based Sea Shepherd Conservation Society. “Their support has helped our German partners with the means to set sail this summer to protect the threatened harbour porpoise in the Baltic Sea,” Hance continued.

Dr. Bronner’s has created a special “Protect Our Oceans” label to promote this partnership and to support Sea Shepherd. A 4oz. soap bottle with this special label is free with purchase of a co-branded Dr. Bronner’s and Sea Shepherd toiletry bag available on both organizations’ websites. (MSRP: $25.00.) To view or purchase, visit: https://www.drbronner.com/merchandise and https://www.seashepherd.org.

Dr. Bronner’s is also selling a limited run of T-Shirts (MSRP: $25.00) and Hoodies (MSRP: $45.00) with a special graphic celebrating the launch of the MV Emanuel Bronner available on the company’s website while supplies last. To view or purchase, visit: https://www.drbronner.com/merchandise.


Sea Shepherd is an international non-profit, marine wildlife conservation organization. Founded in 1977, their mission is to end the habitat destruction and slaughter of wildlife in the world’s oceans, in order to conserve and protect ecosystems and marine species. Sea Shepherd uses innovative direct-action tactics to investigate, document, and take action when necessary, to expose and confront illegal activities on the high seas. By safeguarding the biodiversity of the world’s delicately balanced ocean ecosystems, Sea Shepherd works to ensure their survival for future generations. For more information on Sea Shepherd, please visit: https://www.seashepherd.org.

Dr. Bronner’s is a family business committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. The company’s commitment to animal and environmental protection and progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. The company is the top-selling natural brand of soap in North America and widely renowned around the world. Based on 2015 sales, a bottle of Dr. Bronner’s soap was sold on average every 3 seconds. For more information on Dr. Bronner’s, please visit: https://info.drbronner.com.