Press Releases

Special Label Celebrates Pride and Affirms Dr. Bronner’s Commitment to Protect LGBTQ+ Rights and Freedom of Expression

June 10, 2026

London, UK – Dr. Bronner’s, the globally renowned natural brand of soap, is launching a limited-edition Cherry Blossom Pride Soap featuring a rainbow-coloured label proclaiming “Pride! Joy! Solidarity!” Available in the United States in June and July and select international markets, including the United Kingdom, from June 2026, the special label Pride Soap highlights the company’s commitment to LGBTQ+ rights and freedom of expression.

“In a moment of rising division, we must do our part to help ensure that everyone can live openly, safely, and with the dignity we all deserve,” said Michael Bronner, President of Dr. Bronner’s. “Dr. Bronner’s is taking action the best way we know how—through speaking out on our product label, empowering our employees, and by donating profits to protect LGBTQ+ rights.”

Dr. Bronner’s limited-edition Cherry Blossom Pride Soap is wrapped in a rainbow-coloured label inspired by Gilbert Baker’s original design of the Pride flag but turned upside down as a sign of distress to reflect how LGBTQ+ communities are under attack. The Pride Soap is available in 946mL PCR plastic bottles with a MSRP of £24.99 and available only for a limited time from June 2026 until stock runs out, through Dr. Bronner’s webstore at drbronner.co.uk.

“At a time when alarming rhetoric, harmful policies, and an out of control administration in the U.S. seeks to divide us and oppress the LGBTQ+ community in a variety of ways, including denying people their right to express their gender freely, we are taking a stand to speak out and step up our support while celebrating Pride and LGBTQ+ communities,” said David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s. “My grandfather’s message, ‘We are All-One or None! All-One!’ which has adorned our soap labels since he founded the company in 1948, is at the heart of all we do and couldn’t be more relevant today.”

The special label on Dr. Bronner’s Pride Soap explains why Dr. Bronner’s has committed $100,000 per year from 2026 to 2028 to the American Civil Liberties Union Foundation in support of its work to safeguard LGBTQ+ rights in the United States. Customers are encouraged to learn more and take action with the ACLU via a QR code on the label, and globally the company is encouraging customers to connect with LGBTQ+ advocacy groups in their region. Dr. Bronner’s has designed its digital advertising and social media efforts for this campaign to celebrate and empower the LGBTQ+ community in and outside the company. Namely, some of Dr. Bronner’s LGBTQ+ employees will be featured in the company’s marketing materials, and the company is also engaging LGBTQ+ content creators in an extensive campaign to support the work of these creators and promote its Pride Soap and related message.

In addition to Dr. Bronner’s support for the ACLU Foundation in the United States, sales of Dr. Bronner’s Pride Soap in the UK will support The Clare Project, who work to advance LGBTQ+ rights across Sussex. To learn more about The Clare Project go to: https://clareproject.org.uk

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About Dr. Bronner’s
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling brand of soap in the natural marketplace in North America and a leading mission-driven brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and ethical business is part of the company’s mission to put the “All-One” philosophy printed on the company’s iconic soap labels into practice and integrate these ideals into all aspects of its operations. The company caps executive salaries at 5 times its lowest paid fully vested position and donates all profits not needed for business development. In 2025, Dr. Bronner’s generated an estimated $250 million USD in net revenue and gave an estimated $5.5 million USD to charitable and activist causes. To-date Dr. Bronner’s has donated over $100 million USD. The company was recently named one of the “TIME100 Most Influential Companies” of 2026.

For further information, please visit: https://www.drbronner.co.uk