Dr. Bronner’s to Open Concept Pop-Up Outlet in Berlin, Germany
Global Organic Soap Brand and Social Fashion Label People Berlin Open Temporary Educational & Retail Space to Raise Awareness of Social Justice Initiatives
April 5, 2018
BERLIN, DE – Dr. Bronner’s, the global organic and fair trade soap and body care brand, with its European headquarters in Düsseldorf, Germany, will celebrate the opening of its first pop-up outlet in Berlin in partnership with the charitable project People Berlin on Thursday, April 26, 2018. The shared store concept, named “Round Table,” is located in Hackesche Höfe in the Mitte district in Berlin. The space will be run by Dr. Bronner’s and People Berlin and open from late-April to September 2018. It will function not only as a retail space, but also as a meeting place for people from different social backgrounds as a platform for exchange and dialogue.
“We are seeing unprecedented inequality in the world. We need to create dignified opportunities for homeless youth to attain a higher quality of life,” says Michael Bronner, President of Dr. Bronner’s. “Our company mantra is ‘We Are All-One or None!’ and we believe the privileged have a basic human responsibility to help the under-privileged. It is an honor to create a space with People Berlin where these needs can be addressed and improved through compassion, collaboration, and education.”
In addition to creating fashion and art objects, People Berlin will work in cooperation with young people in difficult situations, designers, and creatives through their studio space, with Dr. Bronner’s selling its entire European line of products in the outlet, using the space to educate consumers about topics like fair trade, constructive capitalism, and regenerative organic agriculture, among other topics. Visitors will be encouraged to try products, ask questions, and share ideas.
“Dr. Bronner’s is a global leader in ethical, cruelty-free, organic, and fair trade products. As the European outpost of this iconic and visionary brand, our objective is to spread Dr. Bronner’s mission and products throughout Germany and the rest of Europe,” says Axel Rungweber, Managing Director of Dr. Bronner’s Europe. “We are inspired by the authentic and community-oriented approach of People Berlin and are thrilled to collaborate with the organization. Together we hope to make a positive impact and help raise awareness about their work, then leverage the synergy between our company and their organization in Berlin and beyond.”
The media and general public are invited to join Dr. Bronner’s and People Berlin on Thursday, April 26, at 5:00pm CET in Berlin, Germany, for a press conference and to celebrate the grand opening of Round Table. Press and attendees will have an opportunity to learn about the project from representatives of Dr. Bronner’s, People Berlin, and its umbrella organization Karuna. Germany’s former Federal Minister of Economics and Energy Brigitte Zypries will join the program.
WHAT: Press Conference and Grand Opening Get-Together of Round Table with People Berlin and Dr. Bronner’s. *Light refreshments will be available.
WHO: Media and public are invited to hear from Dr. Bronner’s leadership, People Berlin and their designers, and Germany’s Former Ministry of Economics and Energy:
– Brigitte Zypries, Former German Federal Minister of Economics and Energy
– Jörg Richert, Managing Director KARUNA e.V.
– Michael Bronner, President of Dr. Bronner’s
– Axel Rungweber, Managing Director of Dr. Bronner’s Europe
WHEN: Thursday, April 26, 2018. The Grand Opening Get-Together of Round Table starts at 5:00pm CET
*Attendance is limited; therefore RSVP’s from all media wishing to attend are requested. Please email presse@drbronner.de before April 25, 2017.
WHERE: Hackesche Höfe/Hof 7 · Rosenthaler Straße 40–41 · 10178 Berlin, Germany
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People Berlin, a project of Karuna e.V., works to help young people in need. At-risk children and adolescents struggling with lack of opportunities, homelessness, addiction, or mental illness are given the possibility of working with fashion and art. The world of fashion is the ideal medium for transporting the visions and thoughts of young people and creating a perception for them within society. The organization provides space and opportunity for creative exchange through workshops where young people can learn conceptual work, develop their skills, and sharpen their self-perception. Together with designers and creatives, youth are invited to collaborate on artistic collections that deal with relevant contemporary themes and include both fashion and objects to give a voice to their ideas. This creative work helps young people to overcome the lack of prospects and to discover their own strengths and self-worth. People Berlin represents what constitutes the collaborative process: the people who are part of it. For more information about People Berlin, please visit: https://www.peopledesign.de
Dr. Bronner’s, the top-selling natural brand of soap in North America is a family business committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability and progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. The company is the top-selling natural brand of soap in North America and widely renowned around the world. Based on 2017 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 2.2 seconds throughout the year. For more information on Dr. Bronner’s, please visit: https://www.drbronner.de and https://info.drbronner.com