Press Releases

Dr. Bronner’s Introduces New Look for its Magic All-One Chocolate Bars

Along with Updated Wrappers, Renowned Natural Brand Announces New Distribution Partnership with Maestrani

January 7, 2025

VISTA, CA – Dr. Bronner’s, the family-owned, top-selling natural brand has launched a new wrapper design for its line of Dark and Oat Milk Chocolate. The new labels offer improved legibility and brand recognition on retail shelves, with enlarged font sizes to better identify flavors, and differentiate between Dark and Oat Milk varieties. Additionally, the new wrappers boast enhanced colors and simplified flavor names, to ease consumer selection and visibility. All ingredients and flavor options remain the same, with the suggested retail price of $5.99. Dr. Bronner’s chocolate is made from a blend of Regenerative Organic Certified ingredients including cocoa from Ivory Coast, coconut sugar from Indonesia, and cocoa butter from Congo.

In addition to the updated wrappers, the company has announced that the renowned Swiss chocolate maker and long-term chocolate manufacturing partner of Dr. Bronner’s, Maestrani Schokoladen, doing business as Magic Chocolate Inc., will assume responsibility for the distribution of Dr. Bronner’s Magic All-One Chocolate to wholesale and retail, effective January 1, 2025. In a letter to distributors, retailers, and other trade partners last year, Dr. Bronner’s shared that Maestrani, will draw on its 172 years of experience and expertise in global distribution to enhance operational efficiency for Dr. Bronner’s Magic All-One Chocolate.  For further information on Magic Chocolate Inc., go to: http://www.maestrani.ch.

Dr. Bronner’s launched its line of chocolate bars in 2021, as a direct result of the company’s work to partner with farmers to improve the health and productivity of small-scale farms that promote fair trade and regenerative organic agriculture while modeling dynamic agroforestry techniques—a farming practice based on the integration of complementary trees and other crops, which boosts biodiversity, increases yields, diversifies income streams, and avoids the use of toxic chemicals. Dr. Bronner’s primary supplier of cocoa is KANY, a cooperative of women farmers in Ivory Coast. A video about Dr. Bronner’s partnership with KANY is available at: https://www.youtube.com/watch?v=tfk90Fn_OQQ.

The conventional chocolate trade has a well-documented history of social and environmental harm. The industry is built on destructive industrial farming practices and the extensive use of pesticides, which result in low cocoa yields and low wages for farmers. Labor exploitation and environmental destruction are rampant in regions where cocoa is produced. With the expertise of world-class Swiss chocolatiers now supporting production and distribution, Dr. Bronner’s industry-leading socially and environmentally responsible supply chain addresses ecological and social harm in the chocolate industry by modeling better practices in sourcing and production.

Dr. Bronner’s Magic All-One Chocolate is available in the following flavors:

Dark Chocolate

Peppermint Cream
Organic peppermint paired with deep, dark cocoa. Honoring Dr. Bronner’s peppermint legacy through this lively alchemy of mint and chocolate. Lightly sweet mint perfectly balanced with complex notes of roasted cocoa and coconut sugar for a uniquely fresh, lively, and sophisticated experience that lingers on the palate. ​

Sea Salt
A pure cocoa experience that features a blend of Ghanaian and Ivory Coast cocoa, Indonesian coconut sugar, Congolese cocoa butter, and vanilla from Madagascar—the chocolate foundation of all Dr. Bronner’s bars. A light sprinkling of salt crystals brings out the chocolate’s rich flavors, conjuring notes of complex dried fruit, caramel, and a long-lasting roasted cocoa finish.

Whole Hazelnuts
Full of perfectly roasted whole hazelnuts—each bite delivers a satisfying crunch! Nutty flavors are balanced with dark chocolate for a rich, long-lasting finish.

Hazelnut Butter
Rich chocolate covers a thick layer of roasted hazelnut butter—a delightful blending of nutty, creamy and crunchy. The light sweetness of coconut sugar and vanilla allows the deep cocoa flavors to shine and linger.

Whole Almonds
Each bite delivers a satisfying crunch with this bar full of perfectly roasted whole
almonds covered in salted, rich chocolate. The crunch and depth of these almonds matches perfectly with the complex roasted cocoa flavors.

Almond Butter
A thick layer of crunchy, roasted, salted almond butter is covered in rich dark chocolate for a creamy, nutty cocoa experience like no other.

Coconut Praline
Coconut is blended into a smooth, sweet praline then covered with rich, dark chocolate for a bar that will thrill coconut-lovers and chocolate-lovers alike.

Oat Milk Chocolate

Hazelnut Butter
Dr. Bronner’s best-selling dark chocolate flavor is also available in creamy oat milk chocolate, with a rich, crunchy roasted hazelnut filling for a nutty, decadent, melt-in-your-mouth confection.

Mocha Latte
A bold coffee flavor, like mocha in a bar of chocolate. Real fair trade organic coffee and hazelnuts combine with creamy oat milk chocolate for a latte-lover’s delight that wakes up the senses.

Golden Milk Chai
Warm fall flavors evoked by classic chai spices including turmeric, cinnamon, cardamom, and ginger are blended into a creamy filling and coated with oat milk chocolate for a sweet, warming golden milk confection.

For product images, go to: https://info.drbronner.com/media-center/images. For further product information, go to: https://www.drbronner.com/pages/magic-all-one-chocolate.

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About Dr. Bronner’s
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America, maker of exceptional fair trade and organic chocolate sourced to the highest agricultural and labor standards, and a leading mission-driven brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and ethical business is part of the company’s mission to put the “All-One” philosophy printed on the company’s iconic soap labels into practice and integrate these ideals into all aspects of its operations. The company caps executive salaries at five times its lowest paid fully vested position and donates all profits not needed for business development. In 2024, Dr. Bronner’s generated an estimated $209 million in net revenue and gave an estimated $8 million to charitable and activist causes. To-date Dr. Bronner’s has donated over $100 million since 1998, when leadership was transferred to the current generation which runs the company today. The company celebrated 75 years in business in 2023.

For further information, please visit: https://www.drbronner.com.