Dr. Bronner’s Honors Legacy of Peppermint Products with New Cool Peppermint Cream Flavor of Magic All-One Chocolate
Latest Offering Exemplifies Ethical Chocolate Excellence Sourced from Regenerative Organic & Fair Trade Supply Chains
September 6, 2022
VISTA, CA – Dr. Bronner’s, the family-owned maker of the top-selling natural brand of soap in North America, has launched a new flavor of its decadent and delicious 70% dark Magic All-One Chocolate. The latest offering—Cool Peppermint Cream—delivers a lively, lightly sweet mint taste alongside a decadent cocoa experience featuring a unique blend of cocoa from Ghana and Ivory Coast, Regenerative Organic Certified™ (ROC™) coconut sugar from Indonesia, (ROC™) cocoa butter from Congo, and bourbon vanilla from Madagascar. Dr. Bronner’s Magic All-One Chocolate in Cool Peppermint Cream flavor seeks to honor the company’s legacy of peppermint products. All of Dr. Bronner’s chocolate, now available in seven flavors, is made from cocoa beans grown using regenerative organic farming practices that have lasting positive impacts on farmers, their communities, and the land. Cool Peppermint Cream will be available at retailers nationwide and online starting in fall 2022 with the MSRP of $5.49 each, alongside the original six flavors of Dr. Bronner’s Magic All-One Chocolate. For more information, go to: https://www.drbronner.com/pages/magic-all-one-chocolate.
“Peppermint is synonymous with both my grandfather and the company he founded. So, it was natural for us to add Cool Peppermint Cream to our Magic All-One Chocolate line! The taste of the smooth, sweet caramel-colored peppermint filling in each bar, made with coconut sugar instead of cane sugar, is pure nostalgia. We offer this flavor as yet another example of delicious vegan chocolate, ethically sourced from regenerative organic and fair trade supply chains,” said Michael Bronner, President of Dr. Bronner’s.
Dr. Bronner’s launched its line of Magic All-One Chocolate in 2021, as a direct result of the company’s work to partner with farmers to improve the health and productivity of existing palm and cocoa trees in eastern Ghana. These 800 farmers who supply fair trade and organic palm oil in Dr. Bronner’s Pure-Castile Bar Soaps, as well as the cacao crops used to produce the Magic All-One Chocolate, utilize dynamic agroforestry techniques—a farming practice based on the integration of complementary trees and other crops, which boosts biodiversity, increases yields, diversifies income streams, and avoids the use of toxic chemicals.
The conventional chocolate trade has a well-documented history of causing social and environmental damage. The industry is built on destructive industrial farming practices and the extensive use of pesticides, which result in low cocoa yields and low wages for farmers. Labor exploitation and environmental destruction are rampant in regions where cocoa is produced. With the expertise of world-class Swiss chocolatiers, Dr. Bronner’s industry-leading socially and environmentally responsible supply chain addresses ecological and social harm in the chocolate industry by modeling better practices in the sourcing and production of Dr. Bronner’s Magic All-One Chocolate.
Cool Peppermint Cream Magic All-One Chocolate is one of seven flavors of Dr. Bronner’s Magic All-One Chocolate—all vegan, 70% cocoa, sweetened with coconut sugar, and perfectly balanced:
New! Cool Peppermint Cream
Organic peppermint paired with deep, dark cocoa—come alive! Honoring our peppermint legacy through this lively alchemy of mint and chocolate. Lightly sweet mint perfectly balanced with complex notes of roasted cocoa and coconut sugar for a uniquely fresh, lively, and sophisticated experience that lingers on the palate.
Salted Dark
A pure cocoa experience that features a blend of Ghanaian and Ivory Coast cocoa, Indonesian coconut sugar, Congolese cocoa butter, and vanilla from Madagascar—the chocolate foundation of all Dr. Bronner’s bars. A light sprinkling of salt crystals brings out the chocolate’s rich flavors, conjuring notes of complex dried fruit, caramel, and a long-lasting roasted cocoa finish.
Roasted Whole Hazelnuts
Full of perfectly roasted whole hazelnuts—each bite delivers a satisfying crunch! Nutty flavors are balanced with dark chocolate for a rich, long-lasting finish.
Crunchy Hazelnut Butter
Rich chocolate covers a thick layer of roasted hazelnut butter—a delightful blending of nutty, creamy and crunchy. The light sweetness of coconut sugar and vanilla allows the deep cocoa flavors to shine and linger.
Salted Whole Almonds
Each bite delivers a satisfying crunch with this bar full of perfectly roasted whole almonds covered in salted rich chocolate. The crunch and depth of these almonds matches perfectly with the complex roasted cocoa flavors.
Salted Almond Butter
A thick layer of crunchy, roasted, salted almond butter is covered in rich dark chocolate for a creamy, nutty cocoa experience like no other.
Smooth Coconut Praline
Coconut is blended into a smooth, sweet praline then covered with rich, dark chocolate for a bar that will thrill coconut-lovers and chocolate-lovers alike.
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About Dr. Bronner’s
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America and a leading brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and progressive business practices is part of the company’s mission to put into practice the “All-One” philosophy printed on the company’s iconic soap labels. The company caps executive salaries at 5 times its lowest paid fully vested position and donates all profits not needed for business development to causes and charities it believes in. Dr. Bronner’s generated nearly $170 million in revenue in 2021 and donated an estimated one third of profits to activist and charitable efforts. A bottle of Dr. Bronner’s soap was sold, on average, every 1.7 seconds last year, and a bar of Dr. Bronner’s soap was sold every 2.8 seconds.
For more information, please go to: https://www.drbronner.com