Dr. Bronner’s ‘Heal Earth!’ Campaign: Promoting Regenerative Organic Agriculture in Celebration of Earth Day on 22nd April
April 2023: Top-Selling Natural Brand of Soap Highlights Regenerative Organic Supply Chain Solutions for Climate Resilience with Heal Earth campaign
LONDON, UNITED KINGDOM – Dr. Bronner’s, family-owned maker of the top-selling natural brand of soap which is distributed in more than 40 countries around the world, will launch the ‘Heal Earth!’ campaign in April 2023, in recognition of Earth Month. ‘Heal Earth!’ will highlight the importance of Regenerative Organic Agriculture for a more sustainable and eco-friendly future. The ‘Heal Earth!’ campaign involves worldwide educational events, promotions, product giveaways, and social media campaigns, with Dr. Bronner’s global partners using online retail, web, social media, and community spaces to educate the public about the collective need to ‘Heal Earth!’
“Dr. Bronner’s is committed to promoting regenerative organic agriculture and practicing it within our supply chain for all of our plant-based products,” says Michael Bronner, President of Dr. Bronner’s and grandson of company founder, Emanuel Bronner. “Through our dedication to sourcing from suppliers who have achieved the Regenerative Organic Certification, we have the potential to reverse climate change by sequestering carbon and creating rich, healthy soil. We hope others will join us in our journey to ‘Heal Earth’ and promote regenerative organic agriculture as we celebrate Earth Month together in 2023.”
Dr. Bronner’s works to ‘Heal Earth’ by:
- Making socially and environmentally responsible products of the highest quality.
- Sourcing all its major raw materials for its biodegradable, plant-based products from certified organic and certified fair trade projects around the world.
- Supporting thousands of smallholder farmers, including from Ghana (palm oil), Palestine and Israel (olive oil), Sri Lanka (coconut oil).
- Working directly with farmers to increase knowledge and skills for implementation of Regenerative Organic Agriculture, which entail carbon-sequestering farming practices such as minimal tillage, diverse crop rotation, composting, and cover cropping
- Committing all profits not needed for the business to progressive causes and charities; In 2021, the company gave away over 40% of profits, totalling $8.6 million in contributions, to approximately 300 organisations around the world. In the UK, Dr Bronner’s supports: Emmaus Brighton & Hove, Surge UK, Less Plastic, Compassion in World Farming, and Ecohustler.
Celebrate Earth Day with Dr. Bronner’s 18-in-1 Pure Castile Liquid Soap
Certified organic // Certified fair trade // Packaged in 100% post-consumer recycled bottle
Concentrated, biodegradable, versatile and effective
Dr. Bronner’s 18-in-1 Pure-Castile Liquid Soaps are good for just about any cleaning task. Face, body and hair as well as food, dishes, laundry, mopping, pets & cleaning your house. No synthetic preservatives, detergents or foaming agents. Just remember to dilute, dilute, dilute!
RRP: From £2.49 (60ml) / £8.79 (237ml) / £21.99 (945ml)
Scents: Almond, Cherry Blossom, Citrus, Eucalyptus, Green Tea, Lavender, Baby-Mild (Unscented), Peppermint, Rose, Tea Tree
Stockists: www.drbronner.co.uk, Superdrug Marketplace, Whole Foods, Holland & Barrett, Planet Organic, Ocado and many more.
Direct link: PURE-CASTILE LIQUID SOAP (drbronner.co.uk)
Since 2008, Dr. Bronner’s has been certified Fair Trade for all major raw materials (representing over 95% of annual agricultural volume) by the respected Swiss Certifier IMO. Shifting supply chains to use certified Fair Trade ingredients makes a big difference in the lives of several thousand farmers and workers —and is money well spent. Along with their families and communities, farmers and workers benefit from fair prices, living wages and funding for local development projects.
Certified Under the USDA National Organic Program
Organic Integrity in body care means that the main ingredients as well as secondary ingredients in an organic labeled or branded product are certified organic, produced in compliance with the National Organic Program. Dr. Bronner’s products are certified to the USDA National Organic Program, which consumers trust to ensure the organic integrity of organically labeled products.
No Animal Testing and Vegan
Dr. Bronner’s qualifies for the rabbit and stars logo of the Coalition for Consumer information on Cosmetics (CCIC). This logo certifies that the product and its ingredients are not tested on animals. The CCIC, a coalition of animal rights organizations, requires independent audit for confirmation. Dr. Bronner’s Castile Liquid and Bar Soaps do not contain animal products. Dr. Bronner’s has also obtained vegan certification from Vegan Action for all offerings that contain no animal-derived ingredients (this excludes lip and body balms), and the company is registered with the Vegan Society in the UK Vegetarian and animal welfare advocacy are a core focus of Dr. Bronner’s activism efforts.
For further information please contact Alex Bridgwater or Stephanie Looker at The Spa PR Company
firstname.lastname@example.org / email@example.com | 020 7100 7018
Notes to editors
Celebrity fans include Meghan Markle (Duchess of Sussex), Lady Gaga, Natalie Portman, Eva Mendes, Kate Hudson, Drew Barrymore, Bobbi Brown, Sandra Bullock, Kristen Bell, Lucy Liu, and many more.
About Dr. Bronner’s
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America and a leading brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and progressive business practices is part of the company’s mission to put into practice the “All-One” philosophy printed on the company’s iconic soap labels. The company caps executive salaries at 5 times its lowest paid fully-vested position and donates all profits not needed for business development to causes and charities it believes in. Dr. Bronner’s generated nearly $170 million in revenue in 2021 and donated an estimated one third of profits to activist and charitable efforts. A bottle of Dr. Bronner’s soap was sold, on average, every 1.7 seconds last year, and a bar of Dr. Bronner’s soap was sold every 2.8 seconds.
For further information on Dr. Bronner’s, please visit: https://drbronner.co.uk/
About Healthy Sales Group
Healthy Sales Group has been helping companies develop successful brands for the past 25 years in the natural health environment. Working with many of the key brands in the sector, Healthy Sales Group has seen its activities develop significantly, not only in the health food, fine food and beauty trade, but also into mainstream grocery, where it has established links with all the major multiple retailers in the UK.
For more information on Dr. Bronner’s exclusive distribution partner in the UK, please visit: https://www.healthysales.co.uk