Dr. Bronner’s Heal Earth! Campaign Launches in the UK and More Than 20 Countries
Top-Selling Natural Soap Brand Releases New Documentary, Journey to Pavitramenthe, Highlighting Supply Chain Solutions for Climate Resilience
April 4th, 2019
London, UK – This April, Dr. Bronner’s, family-owned maker of the top-selling natural brand of soap in North America, will be launching its international campaign “Heal Earth!” in partnership with its global network of distributors as it debuts its latest documentary, Journey to Pavitramenthe, in English with subtitles available in Spanish, German, French, Japanese, Korean, and Mandarin. Dr. Bronner’s commitment to its fair trade and organic supply chain is demonstrated in the seven-minute documentary about the community of 1,500 farmers in Bareilly, India, who produce the fair trade and organic mint oil used in Dr. Bronner’s products through regenerative agricultural practices. To watch go to: https://www.youtube.com/watch?v=pkkk5FjNyQw
“Peppermint is our original and most famous scent. There wouldn’t be peppermint soap if it wasn’t for our Pavitramenthe partners in India making the organic mint oil that goes into it,” says Michael Bronner, President of Dr. Bronner’s and grandson of founder Emanuel Bronner. “We’re proud of their regenerative farming practices that quite literally heal the soil, allowing it to sequester carbon from the atmosphere to help mitigate our changing climate.”
Pavitramenthe has made significant contributions to community development in the area, such as funding medical camps, construction of home toilets, and distribution of water coolers for drinking water. These projects were paid for by the fair trade premium Pavitramenthe receives from Dr. Bronner’s, which also works directly with the farmers to increase knowledge and skills for implementation of carbon-sequestering farming practices such as minimal tillage, diverse crop rotation, composting, and cover cropping. As a benefit corporation, the Dr. Bronner’s similarly sources all of its major raw materials for its biodegradable, non-synthetic products from certified organic and fair trade projects around the world, including from Ghana (palm oil), Palestine and Israel (olive oil), Sri Lanka (coconut oil).
Through educational events, in-store demonstrations and promotions, product giveaways, and social media campaigns, Dr. Bronner’s partners worldwide will use retail and community spaces to inform and educate the public about the collective need to “Heal Earth!” in Australia, Austria, Europe, Hong Kong, Ireland, Israel, Japan, Korea, Malta, Mauritius, Mexico, Panama, Singapore, Scandinavia, Switzerland, Taiwan, the United Kingdom, and the United States. In the UK, Dr. Bronner’s is selling a limited edition Heal Earth labelled liquid soap which will be available from larger retailers and online at www.drbronner.co.uk during April and May. The campaign is heavily supported by a national PR and marketing campaign involving point of sale, sampling at Wholefoods, instore wobblers and leaflets and digital advertising, content and social media.
“We recognize the importance of our small-scale farming partners using regenerative organic agricultural practices to increase soil fertility and revitalize farming communities in making our range of biodegradable products” says Cliff Moss, Dr. Bronner’s UK distributor. “We are proud to be part of this global effort to educate and demonstrate what is possible working together for climate solutions within our business model.”
Dr. Bronner’s at a glance
- Family soapmakers since 1858
- Most consistent brand for organic natural cosmetics worldwide
- Best-selling natural cosmetics in the USA
- Certified according to the strictest criteria within the natural cosmetics industry
- Fairly traded organic oils used
- Free from synthetic preservatives, petrochemicals, synthetic foaming agents or thickeners
- Vegan (excluding lip and body balms, containing sustainable beeswax)
- 100% recyclable packaging
- 100% biodegradable
- 100% without use of animal testing
- 33% of all profits go to social and ecological projects
Since 2008 Dr. Bronner’s has been certified Fair Trade for all major raw materials (representing over 95% of annual agricultural volume) by the respected Swiss Certifier IMO. Shifting supply chains to use certified Fair Trade ingredients makes a big difference in the lives of several thousand farmers and workers —and is money well spent. Along with their families and communities, farmers and workers benefit from fair prices, living wages and funding for local development projects.
Certified Under the Natrue Certification
NATRUE is a Brussels based international non-profit association committed to promoting and protecting Natural and Organic Cosmetics worldwide. Founded in 2007, they provide a home to all true friends of Natural and Organic Cosmetics and embrace all who commit to their high standards of quality and integrity.
Certified Under the USDA National Organic Program
Organic Integrity in body care means that the main ingredients as well as secondary ingredients in an organic labeled or branded product are certified organic, produced in compliance with the National Organic Program. Dr. Bronner’s products are certified to the USDA National Organic Program, which consumers trust to ensure the organic integrity of organically labeled products.
No Animal Testing and Vegan
Dr. Bronner’s qualifies for the rabbit and stars logo of the Coalition for Consumer information on Cosmetics (CCIC). This logo certifies that the product and its ingredients are not tested on animals. The CCIC, a coalition of animal rights organizations, requires independent audit for confirmation. Dr. Bronner’s Castile Liquid and Bar Soaps do not contain animal products. Dr. Bronner’s has also obtained vegan certification from Vegan Action for all offerings that contain no animal-derived ingredients (this excludes lip and body balms), and the company is registered with the Vegan Society in the U.K. Vegetarian and animal welfare advocacy are a core focus of Dr. Bronner’s activism efforts.
Dr. Bronner’s is a family business committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. The company is the top-selling natural brand of soap in North America and widely renowned around the world. Based on 2018 sales, a bottle of Dr. Bronner’s soap was sold, on average, every half a second throughout the year.
For further information on Dr. Bronner’s, please visit: http://www.drbronner.co.uk.