Dr. Bronner’s Creates Line of Dark Chocolate Bars Like No Other to Spark the Next Generation of Ethical Chocolate Excellence
Dr. Bronner’s Magic All-One Chocolate will be Available Nationwide in Summer 2021 in Six Delicious Organic, Fair Trade, and Vegan Varieties
April 12, 2021
VISTA, CA – In an unprecedented move, Dr. Bronner’s, the family-owned maker of the top-selling natural brand of soap in North America, will introduce a new line of organic, fair trade, and vegan chocolate in Summer of 2021. This pioneering natural product brand of over seventy-years is producing luscious bars with chunky bites and smooth rich and decadent fillings, based in 70% dark chocolate from cocoa beans grown using regenerative organic practices and sweetened with lower-glycemic coconut sugar. Born from the company’s industry-leading socially and environmentally responsible supply chain and developed with the expertise of world-class Swiss chocolatiers and industry experts—this is a chocolate experience like no other—from the brand that is best known for making soap like no other. Dr. Bronner’s Magic All-One Chocolate is the ultimate expression of ethical business, activist compassion, and deep love for the planet. Flavors include: Roasted Whole Hazelnuts; Crunchy Hazelnut Butter; Salted Whole Almonds; Salted Almond Butter; Salted Dark Chocolate; and Smooth Coconut Praline.
“When we learned that many of the 800 farmers who supply our Regenerative Organic Certified Serendipalm project in Ghana also grew cocoa, it was a perfect opportunity to grow our partnership with fair trade farmers by developing these cocoa beans and other ingredients—all sourced to the highest standards possible—into a rich, delicious dark chocolate that elevates soil and community health, as well as quality of life for everyone in the supply chain,” said David Bronner, Cosmic Engagement Officer of Dr. Bronner’s. “Dr. Bronner’s is making magic through regenerative organic agriculture and its many benefits: dynamic agroforestry, biodiversity, soil fertility, better livelihoods for farmers, and delicious, rich, dark chocolate!”
Dr. Bronner’s new Magic Chocolate is a direct result of the company’s work to partner with farmers to improve the health and productivity of existing palm and cocoa trees in eastern Ghana through dynamic agroforestry. Dynamic agroforestry is a farming practice based on the integration of complementary trees and other crops that creates biodiversity, improves yields and income streams, and avoids the use of toxic chemicals by replicating the way plant species naturally support each other in a healthy tropical forest.
“The true cost of chocolate production has been externalized and paid by cocoa-producing communities in the service of profit for a few at the expense of many—leading to wide-spread ecological destruction, climate instability, poverty, worker exploitation, child labor, and even slavery,” said Vice President of Special Operations, and author of the newly released opus on Dr. Bronner’s ethical supply chain, Gero Leson. “We want to model a move away from extractive capitalism to a truly constructive model. This thinking is at the foundation of Dr. Bronner’s decision to bring our magic chocolate to market.”
The chocolate trade has a well-documented history of causing social and environmental damage. The industry is built on destructive industrial farming practices and the extensive use of pesticides which result in low cocoa yields and low wages for farmers; labor exploitation and environmental destruction are rampant in cocoa production regions. Dr. Bronner’s new line of magic chocolate is a vehicle for the company to spread delicious chocolate while addressing ecological and social harm in the chocolate industry by modeling better practices in the sourcing and production of Dr. Bronner’s Magic All-One Chocolate.
“Our recipe is simple: perfectly balanced delicious ingredients sourced from fairly paid farmers implementing regenerative organic practices, that fulfill chocolate’s promise as an expression of love, elevating it to be the pure and ethical indulgence it is meant to be,” said Michael Bronner, President of Dr. Bronner’s
Dr. Bronner’s Magic All-One Chocolate will be available in six innovative and delicious flavors:
A pure cocoa experience that features our blend of Ghanaian and Ivory Coast cocoa, Indonesian coconut sugar, Congolese cocoa butter, and vanilla from Madagascar—the chocolate foundation of all our bars. A light sprinkling of salt crystals brings out the chocolate’s rich flavors, conjuring notes of complex dried fruit, caramel, and a long-lasting roasted cocoa finish.
Roasted Whole Hazelnuts
Full of perfectly roasted whole hazelnuts—each bite delivers a satisfying crunch! Nutty flavors are balanced with our dark chocolate for a rich, long-lasting finish.
Crunchy Hazelnut Butter
Our rich chocolate covers a thick layer of roasted hazelnut butter—a delightful blending of salty, nutty, creamy and crunchy. The light sweetness of coconut sugar and vanilla allows the deep cocoa flavors to shine and linger.
Salted Whole Almonds
Each bite delivers a satisfying crunch with this bar full of perfectly roasted whole almonds covered in our salted rich chocolate. The crunch and depth of these almonds matches perfectly with the complex roasted cocoa flavors.
Salted Almond Butter
A thick layer of crunchy, roasted, salted almond butter is covered in our rich dark chocolate for a creamy, nutty cocoa experience like no other.
Smooth Coconut Praline
Coconut is blended into a smooth, sweet praline then covered with our rich, dark chocolate for a bar that will thrill coconut-lovers and chocolate-lovers alike.
Dr. Bronner’s Magic All-One Chocolate will be rolling out at grocery stores nationwide starting August 1, 2021 and online at drbronner.com this Fall.
The MSRP for a single, 3oz (estimated) bar of Dr. Bronner’s Magic All-One Chocolate is $5.49.
Dr. Bronner’s Magic All-One Chocolate is certified USDA Organic, Fair Trade, Vegan, Kosher, and Non-GMO Verified. Dr. Bronner’s is also a certified B Corp.
OTHER PRODUCT INFORMATION
The outer wrapper of Dr. Bronner’s Magic All-One Chocolate is made from 100% recycled paper with a minimum of 80% Post-Consumer recycled fiber. The shelf life of Dr. Bronner’s Magic All-One Chocolate is 20 months from the date of manufacture.
About Dr. Bronner’s
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America and is a leading brand worldwide. The company produces a variety of natural body care and food products and is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and progressive business practices is part of the company’s mission to put into practice the “All-One” philosophy printed on the company’s iconic soap labels. The company caps executive salaries at 5 times its lowest paid fully-vested position and donates all profits not needed for business development to causes and charities it believes in. Dr. Bronner’s generated over $190 million in revenue in 2020 and donated 40% of profits to activist and charitable efforts, totaling 8.6% of revenue. A bottle of Dr. Bronner’s soap was sold, on average, every 1.51 seconds last year, and a bar of Dr. Bronner’s soap was sold every 2.83 seconds.
For more information, please visit: https://info.drbronner.com.