Dr. Bronner’s Celebrates Heal Earth! Campaign in the UK
Top-Selling Natural Soap Brand Highlights Regenerative Organic Supply Chain Solutions for Climate Resilience
March 23, 2022
London, UK – Dr. Bronner’s, family-owned maker of the top-selling natural brand of soap in North America and other organic and fair trade certified products, is celebrating its international “Heal Earth!” campaign in partnership with its global network of distributors. Dr. Bronner’s creates concentrated, plant-based, multi-use personal care products that are non-toxic, effective, and safe for families and the Earth in a factory that is 100 percent powered by renewable energy, including through on-site solar panels. Based in Southern California and distributed in more than 40 countries worldwide, the company is committed to honoring the vision of its founder, Emanuel Bronner, by continuing to make socially and environmentally responsible products of the highest quality, and by dedicating all profits not needed for business to progressive causes and charities. Through online educational events, promotions, product giveaways, and social media campaigns, Dr. Bronner’s partners worldwide will use retail, online, and community spaces (where Covid-safe) to inform and educate the public about the collective need to “Heal Earth!”
“As we look at the issues that face our world, we seek to model solutions in how we do business. We practice our company philosophy through the integrity of our supply chains, and what we do with our profits,” says Michael Bronner, President of Dr. Bronner’s and grandson of founder Emanuel Bronner. “We source our major ingredients from farmers who use regenerative organic farming practices that sequester carbon, and contribute to the resilience of our global community in the face of a changing climate.”
Dr. Bronner’s sources all of its major raw materials for its biodegradable, non-synthetic products from certified organic and fair trade projects around the world, supporting thousands of smallholder farmers in Ghana (palm oil), Palestine and Israel (olive oil), Sri Lanka (coconut oil). The company’s commitment to its fair trade and organic supply chain is demonstrated through working directly with farming communities to increase knowledge and skills for the implementation of regenerative organic agriculture practices to increase soil fertility, such as minimal tillage, diverse crop rotation, composting, and cover cropping.
“We are proud to be working towards solutions for a livable future in a way that is holistically integrated throughout the business,” says Cliff Moss, Managing Director of Healthy Sales Group “It is truly inspiring to be part of the global movement toward climate solutions. As people around the world are becoming more concerned about the supply chains behind the products they use—consumers want to know the companies they buy from are aligned with their values.”
In the spirit of its Heal Earth! message, Dr. Bronner’s has also partnered with Coexistence Films to produce Coextinction, an urgent, award-winning documentary about taking bold action to save the orcas, ocean wildlife, delicate ecosystems, and our collective future. The documentary highlights the need to stand with Indigenous stewards of the land, stop destructive industries, and how we must protect life on Earth as it is all interconnected. For more information about the film, see: https://coextinctionfilm.com.
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About Dr. Bronner’s
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America and a leading brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and progressive business practices is part of the company’s mission to put into practice the “All-One” philosophy printed on the company’s iconic soap labels. The company caps executive salaries at 5 times its lowest paid fully-vested position and donates all profits not needed for business development to causes and charities it believes in. Dr. Bronner’s generated nearly $170 million in revenue in 2021 and donated an estimated one-third of profits to activist and charitable efforts. A bottle of Dr. Bronner’s soap was sold, on average, every 1.7 seconds last year, and a bar of Dr. Bronner’s soap was sold every 2.8 seconds.