2022 is the Year of Gifts that Give Back: Spread “JOY!” by Gifting Dr. Bronner’s This Holiday Season
Top-Selling Natural Brand of Soap’s “JOY!” Campaign Highlights Range of Ethically Produced Personal Care Products Made with Organic and Fair Trade Ingredients
November 23, 2022
LONDON, UK—Dr. Bronner’s, the family-owned natural brand of ‘Magic’ soap and other personal care products is promoting its global “JOY!” campaign throughout the holiday season. Dr. Bronner’s exceptional soaps, lip balms, hygiene sprays, and other products—certified organic and fair trade—are the perfect gift. The brand’s soaps and other products have multiple uses, making them a delightful and savvy addition to any personal care routine. Giving the gift of Dr. Bronner’s products goes even further as all profits not needed for business development fund activism and charitable causes in support of social justice, environmental stewardship, and animal protection worldwide.
“We distribute Dr. Bronner’s in the UK because Dr. Bronner’s is a mission driven, family business rooted in a commitment to make humble and mindful use of the Earth’s gifts and help make the world better,” says Cliff Moss, Managing Director of Dr. Bronner’s UK. “Sourcing ethically, treating employees fairly, and giving back through funding activism and charitable causes is how Dr. Bronner’s does business. When you buy Dr. Bronner’s you get the best product possible and support a company doing good in the world. When you gift Dr. Bronner’s products you go one step further by spreading the joy of using a product that’s both great for the consumer, and great for the world.”
In addition to the company’s international funding, Dr. Bronner’s UK is proud to fund the following charitable organizations: Compassion in World Farming, Emmaus, Less Plastic, Surge, and Ecohustler through its All-One UK Initiative.
In the UK, Dr. Bronner’s will be offering a gift of a mini almond bar soap with sales made through its website and selected online retailers.
Dr. Bronner’s 18-in-1 Pure-Castile Liquid Soap (£8.79 for 237ml), Dr. Bronner’s All-One Bar Soap (£5.69)
There’s something for everyone with Dr. Bronner’s Pure-Castile Soaps and they are good for just about cleaning task. The Peppermint, Eucalyptus, and Almond scents create a memorable and aromatic experience reminiscent of the holiday season due to the concentrated formulas and organic essential oils. Face, body, hair, dishes, laundry, mopping, pets—clean your house and body with no synthetic preservatives, detergents or foaming agents. Available in scents of Peppermint, Lavender, Almond, Eucalyptus, Citrus, Cherry Blossom, Rose, and Tea Tree, along with Unscented Baby Mild.
To learn more about the 18-in-1 uses of Dr. Bronner’s Pure-Castile Soap and how to dilute, please visit:
Dr. Bronner’s Organic Hand Sanitizer / Hand Hygiene Spray (£5.49)
An excellent gift for those traveling during the holidays and great to have on hand for yourself when shopping! When soap and water aren’t available, Dr. Bronner’s Organic Hand Hygiene Spray may be used to clean and freshen hands, bags, inside of shoes, and clothing after long wear. The simple, four ingredient formula is perfect to effectively wipe down surfaces in public bathrooms, buses, trains, and planes. Available in cooling Peppermint and fresh Lavender scents using organic essential oils.
Moisturize Lips and Body with Dr. Bronner’s Organic Lip Balms (£3.99)
For the perfect gift of deep hydration of lips, Dr. Bronner’s Organic Lip Balms are made with organic oils and sustainably-sourced beeswax, providing instant soothing relief and protection from wind, harsh elements, clothing, or any activity that has left skin feeling raw. Dr. Bronner’s Organic Lip Balms are available in five formulas including Peppermint, Lemon-Lime, Cherry Blossom, Orange-Ginger, as well as unscented Baby-Mild.
Since 2008 Dr. Bronner’s has been certified Fair Trade for all major raw materials (representing over 95% of annual agricultural volume) by the respected Swiss Certifier IMO. Shifting supply chains to use certified Fair Trade ingredients makes a big difference in the lives of several thousand farmers and workers —and is money well spent. Along with their families and communities, farmers and workers benefit from fair prices, living wages and funding for local development projects.
Certified Under the USDA National Organic Program
Organic Integrity in body care means that the main ingredients as well as secondary ingredients in an organic labeled or branded product are certified organic, produced in compliance with the National Organic Program. Dr. Bronner’s products are certified to the USDA National Organic Program, which consumers trust to ensure the organic integrity of organically labeled products.
No Animal Testing and Vegan
Dr. Bronner’s qualifies for the rabbit and stars logo of the Coalition for Consumer information on Cosmetics (CCIC). This logo certifies that the product and its ingredients are not tested on animals. The CCIC, a coalition of animal rights organizations, requires independent audit for confirmation. Dr. Bronner’s Castile Liquid and Bar Soaps do not contain animal products. Dr. Bronner’s has also obtained vegan certification from Vegan Action for all offerings that contain no animal-derived ingredients (this excludes lip and body balms), and the company is registered with the Vegan Society in the U.K. Vegetarian and animal welfare advocacy are a core focus of Dr. Bronner’s activism efforts.
About Dr. Bronner’s
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America and a leading brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and progressive business practices is part of the company’s mission to put into practice the “All-One” philosophy printed on the company’s iconic soap labels. The company caps executive salaries at 5 times its lowest paid fully-vested position and donates all profits not needed for business development to causes and charities it believes in. Dr. Bronner’s generated nearly $170 million in revenue in 2021 and donated an estimated one third of profits to activist and charitable efforts. A bottle of Dr. Bronner’s soap was sold, on average, every 1.7 seconds last year, and a bar of Dr. Bronner’s soap was sold every 2.8 seconds. For further information on Dr. Bronner’s, please visit: https://drbronner.com.
About Healthy Sales Group
Healthy Sales Group has been helping companies develop successful brands for the past 25 years in the natural health environment. Working with many of the key brands in the sector, Healthy Sales Group has seen its activities develop significantly, not only in the health food, fine food and beauty trade, but also into mainstream grocery, where it has established links with all the major multiple retailers in the UK. For more information on Dr. Bronner’s exclusive distribution partner in the UK, please visit: https://www.healthysales.co.uk