You Shop, We Give! Support Psychedelic-Assisted Therapies and Plant Medicines!

Did you know? Dr. Bronner’s webstore customers can direct 10% of their purchase amount to organizations advancing psychedelic-assisted therapies and plant medicines. A growing body of medical research demonstrates the efficacy of these therapies and medicines to provide safe and lasting relief for those suffering from difficult to treat ailments like PTSD and major depressive disorder. They can also support personal growth for healthy individuals seeking insight and inspiration.

This summer, we’re featuring Alma Institute and Grow Medicine—BIPOC, women-led organizations—and The Hope Project. These organizations are working to create equity in the psychedelic and plant medicine space. Here’s how you can support their efforts—at no extra cost to you. Just select an organization in the “You Shop, We Give” section of our webstore when shopping for your favorite soaps, body care, and coconut oil, and we’ll make the donation on your behalf!

Learn more about the nonprofits we’re featuring this season:


The Hope Project

Two years ago, Allison Wilson’s journey with psychedelic healing began, and with it, The Hope Project. Since then, Allison has made it her purpose to support Veteran Women, their spouses, and Gold Star Wives with connections to these modalities, coaching, and scholarships. The Hope Project has supported eighty-five women to date and continues the work daily.

Learn more:

Alma Institute

Alma Institute’s leadership team: Diana Quinn, ND; Rebecca Martinez, Executive Director; and Claudia Quentaz, LMFT

Alma Institute is a nonprofit training program preparing facilitators to join the field of psychedelic service. Alma is built upon the belief that the promise of psychedelic healing can only be fully realized when anchored in practices of cultural humility, trauma-informed care, community feedback, accountability, and a deep commitment to equity and justice. It is Alma’s mission to bring these values to the psychedelic field through the rollout of Oregon’s Measure 109 ecosystem and beyond.

Learn more:


Grow Medicine

Grow Medicine—a project of the Indigenous Medicine Conservation Fund—is an easy-to-use donation platform that empowers the psychedelic community to step towards right relationship with traditional medicines and the original peoples who steward them. The platform supports individual contributions to Indigenous-led initiatives that support plant medicine conservation, Indigenous sovereignty, and biolcultural diversity. Grow Medicine envisions a future where Indigenous peoples, their medicines, and traditional knowledges are honored, respected, and supported to thrive for generations to come.

Learn more:

Author Profile

Astarae Metcalf

As Dr. Bronner's Senior Strategic Partnerships and Campaigns Manager, Astarae Metcalf has worked on many public education, sales and marketing, and political campaigns to advance hemp, regenerative organic agriculture, social equity, the environment, and other issues.

See all stories by Astarae Metcalf