Dr. Bronner’s Pledges $1 Million Over Ten Years to the Movement for Black Lives

At Dr. Bronner’s we know we need to do our part to dismantle white supremacy and end systemic racial injustice and anti-Black racism. To this end we will donate an additional $100,000 to the Movement for Black Lives this year and pledge to donate a total of $1 million over the next ten years.

A week after demonstrations began to sweep across the U.S. demanding justice for the police murders of George Floyd, Breonna Taylor, and the many other victims of police violence, we pledged to donate a total of $25,000 to a variety of Black-led organizations working for racial justice. As part of this pledge, we encouraged our customers to match our $10,000 commitment to the Movement for Black Lives.

We want to thank our social media followers for donating nearly $5,000 towards that match. Together, the broader Dr. Bronner’s community raised $15,000 for the Movement for Black Lives. We are inspired that our customers responded to this call-to-action and were moved by the many inquiries we have received—from customers and employees—encouraging us to do more and to take further action.

As a company, we have been galvanized by the Black Lives Matter movement and the unprecedented impact it has made in society. The ambitious and strategic vision of organizations and networks like the Movement for Black Lives to transform and end the systemic racism that pervades the police and criminal justice system today is of paramount importance to creating a better and more just world. We believe this movement will win.

We call on fellow B Corps and other companies to join us in donating to the Movement for Black Lives. To all our peers in the natural products industry and our allies across many movements and sectors: please make a concrete financial commitment to the Movement for Black Lives in solidarity with today’s sixnineteen mobilization.

We are committed to working to end systemic racism however it manifests in our society, whether in police practices, government policies, or in everyday life. Together, we are All-One or None! Black Lives Matter! All-One!

Featured photo courtesy of Black Lives Matter

Author Profile

David and Michael Bronner

David and Michael Bronner run Dr. Bronner's together with their family. They view the company as an activist vehicle and donate both time and money to causes they believe in.

See all stories by David and Michael Bronner