Top-Selling Brand Dr. Bronner’s Releases New Magic Balms

Organic Fair Trade Balms Soothe Skin and Sore Muscles with Penetrating Moisture and Relieving Menthol

September 01, 2016

VISTA, CA – The top-selling brand in the natural marketplace of organic and fair trade soap and other body care products is proud to announce the launch of two magnificent new products, called Dr. Bronner’s Magic Balm available in Arnica-Menthol and Baby Unscented. The new Arnica-Menthol Magic Balm provides soothing relief and nourishing moisture to parched skin and aching muscles, with organic ingredients in reusable 2-oz round tins. Baby Unscented helps heal chapped, dry and sensitive skin with its blended formula of deeply penetrating avocado, coconut, jojoba, hemp and olive oils, and organic beeswax. Dr. Bronner’s Arnica-Menthol Magic Balm offers a therapeutic dose of menthol crystals, peppermint oils, with healing arnica and camphor. Magic Balms will be available at beginning in October of 2016, and in natural product retailers nationwide later this year.

“Our brand new Arnica-Menthol Magic Balm was created by my brother and our CEO David Bronner a few years ago for personal use to treat his own aches and pains from surfing,” says Michael Bronner, President of Dr. Bronner’s. “Soon he was giving it out to friends and family to treat their own afflictions, like back aches and arthritis, and they urged him to bring it to market. Whatever you have that needs soothing, we have the balm for you.”

“This balm helps relieve and relax sore muscles and aching joints with the combined power of concentrated arnica, camphor, menthol crystals and peppermint oils—ideal for athletes, mothers, farmers and everyday folks who need effective relief now and then,” says Dr. Bronner’s CEO David Bronner. “Our Baby Unscented Magic Balm is a twist on our classic formula now with coconut oil and can be used for all dry-skin needs, from gentle care of baby bums to healing of cuticles and tattoos,” continues Bronner.

Arnica-Menthol – Persea Gratissima (Avocado) Oil,*† Cocos Nucifera (Coconut) Oil,*† Cera Alba (Beeswax),* Mentha Arvensis (Peppermint) Oil,* Olea Europaea (Olive) Oil,*† Cinnamomum (Camphor) Oil,* Mentha Arvensis (Menthol) Crystals,* Simmondsia Chinensis (Jojoba) Seed Oil,* Cannabis Sativa (Hemp) Seed Oil,* Arnica Montana Oil,* Mentha Piperita (Peppermint) Oil,* Tocopherol *Certified Organic Ingredients
†Certified Fair Trade Ingredient

Baby Unscented – Persea Gratissima (Avocado) Oil,*† Simmondsia Chinensis (Jojoba) Seed Oil,* Cera Alba (Beeswax),* Cocos Nucifera (Coconut) Oil, *† Olea Europaea (Olive) Oil,*† Cannabis Sativa (Hemp) Seed Oil,* Tocopherol
*Certified Organic Ingredients
†Certified Fair Trade Ingredients

Fair Trade
Since 2008 Dr. Bronner’s has been certified Fair Trade for all major raw materials (representing over 95% of annual agricultural volume) by the respected Swiss Certifier IMO. Shifting supply chains to use certified Fair Trade ingredients makes a big difference in the lives of several thousand farmers and workers — and is money well spent. Along with their families and communities, farmers and workers benefit from fair prices, living wages and funding for local development projects.

Unlike the rest of Dr. Bronner’s range, which is certified vegan, the balms include organic beeswax which is harvested sustainably from well-treated hives where bees are left in peace and not killed, as is common in conventional operations.

No Animal Testing
Dr. Bronner’s qualifies for the rabbit and stars logo of the Coalition for Consumer Information on Cosmetics (CCIC). This logo certifies that the product and its ingredients are not tested on animals. The CCIC, a coalition of animal rights organizations, requires independent audit for confirmation.

Product Images
High-res photos of all of Dr. Bronner’s products are available at:

Manufacturer’s Suggested Retail Price
Organic Magic Balm Arnica-Menthol: $9.99 per 2 oz. tin.
Organic Magic Balm Baby Unscented: $7.99 per 2 oz. tin.

Dr. Bronner’s Magic Balm will be sold online at Dr. Bronner’s web store beginning October 1 and at natural product retailers nationwide later this year.


Dr. Bronner’s is a family business committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. The company is the top-selling natural brand of soap in North America and widely renowned around the world. Based on 2015 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 3 seconds throughout the year.

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