Dr. Bronner’s Raises the Bar for the Global Soap Market
Top-Selling Soap Brand Leads the Way in Ethical, Fair Trade and Organic Body Care
March 8, 2016
MELBOURNE, AUSTRALIA – Dr. Bronner’s is more than just your average soap brand. Renowned the world over as natural product pioneers, Dr. Bronner’s is now leaving their ethical footprint across Australia with their colourful range of soaps and personal care products.
Dr. Bronner’s is a global leader in ethical, cruelty free, organic and fair trade body care and is on a mission to create a positive impact on the world through producing socially and environmentally responsible products of the highest quality, and by dedicating profits to helping make a better world.
The Bronner family has been making soap since 1858 with their roots tracing back to the town of Heilbronn, Germany. Dr. Bronner’s in its current form, however, was founded in 1948 in the United States by third generation soap maker, Emanuel Bronner. The soaps label was created to reflect his personal ‘ALL-ONE!’ philosophy about unity and peace. All these years later, the business is still family owned and run. With David and Michael Bronner now at the helm, CEO and President respectively, Dr. Bronner’s are carrying on the legacy of their grandfather by positioning the brand as an engine to advance positive social change, while promoting the importance of choosing organic, sustainable and ethically produced products.
“At Dr. Bronner’s, we started sourcing ethically certified organic ingredients for our products in 2000, and were one of the first brands to certify its soaps, lotions and balms under the USDA National Organic Program in 2003,” said Michael Bronner, President of Dr. Bronner’s.
“Every day we’re more inspired to continue to source major raw materials from certified Fair Trade and organic projects around the world, to ensure fair prices, living wages and community benefits for farmers, workers and families. Dr. Bronner’s isn’t just about soap, it’s about creating dialogue around the products we use as consumers and realising that each individual in the world can make a difference.”
All Dr. Bronner’s products are highly effective and ecological, using a carefully crafted ratio of oils including coconut and olive, their soaps offer the best of both worlds, having high lather and being gentle on the skin.
Deserving of its reputation for eco-friendliness, economy and versatility, Dr. Bronner’s signature Pure-Castile Liquid Soap famously has 18-in-1 uses including washing face, body and hair, shaving, rinsing fruit and veg, washing dishes, laundry, floors and windows, cleaning make-up brushes, scrubbing toilets, washing dogs and controlling dust mites.
The packaging, well recognised for its rainbow of colours and unique philosophical writing, is made from 100% post-consumer recycled plastic. The vibrant colours reflect the various natural scents of the products – Lavender, Citrus, Cherry Blossom, Almond, Rose, Eucalyptus, Tea Tree, Green Tea, Sandalwood Jasmine, Unscented and the signature scent, Peppermint.
Dr. Bronner’s extensive personal care range includes Pure-Castile Liquid and Bar Soaps, Organic Pump Soap, Organic Lip Balm, Organic Lotion and Organic Hair Care. Dr. Bronner’s products are available to purchase from David Jones and leading health, organic and natural product stores nationally, and online at www.drbronner.com.au.
For more information or media enquiries, please contact:
Straight Up PR – Nastasia Marjanovic
P: 0424 882 234 E: Nastasia@StraightUpPR.com.au