Dr. Bronner’s Announces Repackaging of It’s Shikakai Hand & Body Soaps

February 2, 2012

The US’s number one selling natural soap brand Dr. Bronner’s Magic Soaps, is pleased to announce the rebranding of its line of USDA certified Shikakai (“Shee-kah-kye”) Hand & Body Soaps. The revolutionary soaps, released in early 2008, now feature a new packaging design to look like Dr. Bronner’s iconic castile soap label.

However, instead of founder Emanuel Bronner’s philosophy (which is used on the original castile liquid soap), the altered design features new writings by the current generation of the company about its Fair Trade projects around the world and the charitable causes the company supports.

“Dr. Bronner’s has always been a mission driven company with a mission driven label. My grandfather created his soap label to espouse his philosophy,” says David Bronner, President of Dr. Bronner’s Magic Soaps. “Our new label allows us to use the style and spirit of the original one to tell the story of what this generation of our family is doing to carry on the environmental and social ideals that this company was built on, and to expand upon the legacy left to us by my grandfather.”

Despite the new packaging, the product formulas on the entire line remain unchanged. The relabeled items will be available nationally in April 2012. The new labels are designed to bring a more unified brand presence to store shelves. The altered labels also include tips and instructions for the best use of the products.

Dr. Bronner’s products use no synthetic foaming agents or preservatives. The organic Shikakai line comes from the seed pods of the small South Asian tree Acacia Concinna and has been used in India for millennia as a gently conditioning cleanser for both skin and hair.

The high-performance personal care products are produced and certified under the same USDA organic standards that certify organic food. The products are also certified Fair Trade by the respected Swiss certifier IMO, with all major materials including organic coconut, olive and palm oils from certified Fair Trade sources.

The Organic Shikakai is extracted and combined with Dr. Bronner’s unsurpassed castile soap base for rich emollient lather and moisturizing after feel. The 12 oz. pump bottle is recommended for use as hand soap for placement by the sink, while the larger and economical 24oz. bottle is suggested for use in the shower. The hand & body soaps are available in Lavender, Lemongrass Lime, Peppermint, Tea Tree, and Unscented.

The range also includes: Organic Conditioning Hair Rinse, Organic Shaving Soap Gels, Organic Body Lotions, Organic Body Balms and Organic Lip Balms.

Notes to editor

Recommended Retail Price
356mL – $12.95
709mL – $19.95

Dr. Bronner’s products are available at health, natural product and organic stores nationally. Stockist number: 03 9572 3311 or visit www.drbronner.com.au

For further information on Dr. Bronner’s, product samples or to schedule an interview with David Bronner, please contact Belinda Andrade at PR Chicks 0425 252 822 or email belinda@prchicks.com.au