Dr. Bronner’s Announces Change in Titles of Leadership
Current VP Michael Bronner Becomes President; David Bronner Becomes “Cosmic Engagement Officer”
August 04, 2015
VISTA, CA – Dr. Bronner’s, family-owned maker of the top-selling natural brand of soap in North America, is proud to announce changes in titles of its top leadership. Current President David Bronner changed his formal title to Chief Executive Officer (CEO) in order to promote his brother and co-owner of the company, Michael Bronner from Vice President to President. Recognizing his brother didn’t like his new title, Michael’s first act as President was to promote David to Cosmic Engagement Officer (CEO), which David happily accepted.
While Michael has traditionally focused on developing international business for the company, now 25% of Dr. Bronner’s net revenues, and David on the domestic and activism fronts, they have jointly managed all major business areas and initiatives for the past decade.
“I have initiated this title change to appropriately reflect my partnership with my brother Michael,” says David Bronner, newly titled Cosmic Engagement Officer (CEO) of Dr. Bronner’s. “We own and run this company together and have for years. Now our titles are side by side on our organizational chart and reflect the cooperative nature of our joint leadership,” continues Bronner.
This change comes shortly after the passing of “Uncle” Ralph Bronner in February 2015. Ralph Bronner was one of two sons of Emanuel Bronner, founder of the company and held the title of Executive Vice President.
“I’m honored to co-lead and build upon the remarkable legacy that our grandfather, father and uncle have left us,” says Michael Bronner, newly appointed President of Dr. Bronner’s. “Together with my family and friends at Dr. Bronner’s, we will continue to responsibly grow and make a positive impact in the world. I am humbled by the title promotion, and happy with the incremental advantage it gives me to win future arguments with my brother,” continues Michael.
Dr. Bronner’s is renowned for their high quality organic and fair trade products as well as their progressive business practices including efforts to promote sustainable agriculture, corporate accountability, and consumers’ right to know. The company’s mission is to put into practice the social and ecological principles that inform Dr. Bronner’s philosophy printed on the company’s iconic soap labels.
For further information on Dr. Bronner’s, please visit: https://info.drbronner.com.