Breathe Easy with Dr. Bronner’s this hay fever season
February 1, 2015
With spring fast approaching, and pollen beginning to float in the air, allergies are making a fast and unwelcome return into our everyday lives. With a massive 1 in 2 people now suffering with allergies and 1 in 5 of us suffering from hay fever in particular, we are falling victim to the big sneeze!
In line with Allergy Awareness Week (28th April – 4th May 2015) join Dr. Bronner’s in their bid to ease the suffering of Hay Fever sufferers!
Itchy eyes, uncontrollable sneezing and the dreaded blocked sinuses are only a few of the symptoms hay fever sufferers endure. A dreamy summer walk or a bouquet of flowers is dampened by the thought of the hay fever symptoms that follow. The irritation caused by the inevitable inhalation of pollen causes us to suffer. With many products on the market promising quick hay fever relief; Dr. Bronner’s provides a great natural alternative.
Turn to the power of Eucalyptus this hay fever season. Dr. Bronner’s Eucalyptus Liquid Soap contains organic Eucalyptus oil which can form an essential part of your hay fever defence plan. This gentle but effective soap applies its therapeautic vapours to help decongest. Eucalyptus oil is well known for its decongesting and antiseptic properties, having being used for centuries to help treat colds and fight infections. The eucalyptus oil vapour gently eases congestion in the sinuses, making you ready to face the day!
Simply add a few drops of the Eucalyptus soap into a basin of hot water, sit back, relax and inhale the therapeutic vapours.
Top tip: place a towel over your head to trap and condense the vapours, making a more intense decongesting experience.
Dr. Bronner’s Organic Eucalyptus Pure Castile Liquid Soap RRP £1.99 59ml | £3.99 118ml | £5.99 237ml | £8.99 473ml
Available at www.drbronner.co.uk, Selfridges, feelunique.com and from leading health stores. To find your nearest stockist please phone 0845 072 5825
Ends
For further press information and to receive samples please contact:
Sophie or Hilary at The Spa PR Company
Sophie@thespaprcompany.com | Hilary@thespaprcompany.com
T: 020 7100 7018
Notes to editors:
The Dr. Bronner’s Story
Dr. Emanuel Bronner, a third-generation master soap-maker, was born in 1908 to the German-Jewish Heilbronner family. In 1929, Bronner, then aged 21, immigrated to the US working as a consultant soap manufacturer. But following the death of his family in the Holocaust, he embarked on a mission to spread this message of world peace and the dangers of communism and fascism by giving public lectures on these subjects. His strong views landed him in a mental asylum in Chicago but Bronner escaped eight months later in 1948 and continued giving lectures in California. He also began making peppermint liquid soap under the ‘Dr. Bronner’s Magic Soaps’ brand. He gave away soap during his talks and when he realized people were taking it without listening to him speak, he started writing his philosophy on the bottle in tiny script. These eccentric labels, featuring musings on everything from Hillel to Confucious, are still used today. In the early years the soap enjoyed a small but loyal following. With the emergence of 1960’s counterculture, sales rocketed on word of mouth and the quality, as Dr. Bronner’s does not advertise. The soaps spread into health food stores across the US, and in recent years into mainstream shops.
Having always used natural ingredients, Dr. Bronner’s became officially certified organic by the US Department of Agriculture in 2003, branching into other organic personal care products in 2005.