Après Sweat
Peppermint relief with Dr. Bronner’s Magic Liquid Soap
December 15, 2014
Getting sweaty is fashionable. Exerting ourselves in heated rooms is trending, from Hot Bikram Yoga to Hot Boxing, the world is perspiring in unison.
Whatever your exercise of choice is this year, cool down with Dr. Bronner’s Organic Peppermint Pure-Castile Soap. You can breathe a sigh of relief with the only product you must have in your gym bag this year. Refreshing your skin, reviving your senses and giving you that ultimate cooling sensation; Dr. Bronner’s peppermint soap is the perfect addition to your shower post-sweat session.
A nourishing blend of only the finest organic peppermint essential oil, combined with moisturising Jojoba, Hemp, Avocado and Coconut oils, this 100% natural liquid soap restores moisture lost by sweat. Sending an energising and cooling tingle through the body, you can be sure that you can cool down effectively. With its aromatic peppermint scent, Dr. Bronner’s Liquid Magic Soap is sure to re-energise you ready for your next workout.
With 18-in-1 uses Dr. Bronner’s Peppermint Pure-Castile Soap is the staple all-in-one product Après sweat. Stimulating the mind, cleansing the face, body and hair, this soap is the only product you need in your gym bag. It can even be used to freshen up your yoga mat and launder your gym kit to prepare for your next session.
For a quick fix, lather the soap in the shower to provide an energising cleanse for the whole body. More time? Add a few drops into your bath, and ease yourself into peppermint heaven to ease and awaken aching muscles.
You are not only helping your body by purchased Dr. Bronner’s. If you buy a larger value sized liquid soap (473ml and 946ml), Dr Bronner’s will donate 20p for every bottle sold in the UK to support Compassion in World Farming (Compassion), the world’s leading farm animal welfare charity.
59ml RRP £1.99 / 237ml RRP £5.99 / 473ml RRP £8.99 / 946ml RRP £13.99
Available at www.drbronner.co.uk and from leading health stores. To find your nearest stockist please phone 0845 072 5825
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For further press information and to receive samples please contact:
Sophie or Hilary at The Spa PR Company
Sophie@thespaprcompany.com | Hilary@thespaprcompany.com
T: 020 7100 7018
Notes to editors:
The Dr. Bronner’s Story
Dr. Emanuel Bronner, a third-generation master soap-maker, was born in 1908 to the German-Jewish Heilbronner family. In 1929, Bronner, then aged 21, immigrated to the US working as a consultant soap manufacturer. But following the death of his family in the Holocaust, he embarked on a mission to spread this message of world peace and the dangers of communism and fascism by giving public lectures on these subjects. His strong views landed him in a mental asylum in Chicago but Bronner escaped eight months later in 1948 and continued giving lectures in California. He also began making peppermint liquid soap under the ‘Dr. Bronner’s Magic Soaps’ brand. He gave away soap during his talks and when he realized people were taking it without listening to him speak, he started writing his philosophy on the bottle in tiny script. These eccentric labels, featuring musings on everything from Hillel to Confucious, are still used today. In the early years the soap enjoyed a small but loyal following. With the emergence of 1960’s counterculture, sales rocketed on word of mouth and the quality, as Dr. Bronner’s does not advertise. The soaps spread into health food stores across the US, and in recent years into mainstream shops.
Having always used natural ingredients, Dr. Bronner’s became officially certified organic by the US Department of Agriculture in 2003, branching into other organic personal care products in 2005.